Pet Food Processing - January 2024 - 23

COMPANY PROFILE
NEW
ZEALAND nutrition
The New Zealand Natural Pet Food Co. delivers high
quality ingredients in freeze-dried and air-dried formulations.
By Kimberlie Clyma | kclyma@sosland.com
S
Seven years ago, Jacqueline Taylor and Amber Cordero
saw a gap in the pet food market for high-quality, nutritious
pet food that looked good, tasted good, and contained
an ingredient list that was easy for the pet parent
to understand.
" We literally set out to create a brand that we would
be happy to have in our own kitchens and be happy to
feed to our own fur babies, " Cordero said. " Our aim is to
offer products that will help empower pet parents, like
us, to feed their pets better. "
After recognizing the void in the market, the two women
- Taylor, a New Zealand native, and Cordero, a New
Zealand transplant originally from California - set out
to source local ingredients, develop dog and cat food and
treat formulations, find a contract manufacturer to produce
their products, and build their new women-owned
brand - The New Zealand Natural Pet Food Co.
" We all know that what we put into our body determines
how we feel and how we live our life, " the company
explains on its website. " We are so careful about what
we eat, making sure our food is wholesome and nutritious
so we always feel our best, so why shouldn't our
animals have the same? After all, they are an important
part of the family. "
Dogs Niu Niu, Roco and Homie, and Cali the cat, are
the company's official taste testers.
" Once they give the lick of approval, we know we can
share our delicious food with your best friend, " Cordero said.
Keep it simple
When they started their company, one of Taylor and
Cordero's complaints about pet food products already
on the market was that there were not enough wholesome
ingredients in many of the product offerings. New
Zealand Natural's mission is to keep their products simply
nutritious through a combination of high-quality
proteins, secondary ingredients that offer essential nutrients,
and vitamins and minerals essential for a complete-and-balanced
diet.
" Our species appropriate diets are based on what
your carnivore would get in the wild, " according to New
Zealand Natural. " Our dog food has over 90% meat, organs
and bones and our cat food has over 97% meat, organs
and bones. Just what your pet needs. "
Amber Cordero (left)
and Jacqueline Taylor
teamed up to create a
brand of New Zealandsourced,
freeze-dried
and air-dried dog and
cat food and treats.
Images by The New Zealand
Natural Pet Food Co.
www.petfoodprocessing.net | January 2024 | PET FOOD PROCESSING 23

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Pet Food Processing - January 2024

Table of Contents for the Digital Edition of Pet Food Processing - January 2024

Pet Food Processing - January 2024 - Intro
Pet Food Processing - January 2024 - FCa
Pet Food Processing - January 2024 - FCb
Pet Food Processing - January 2024 - 1
Pet Food Processing - January 2024 - 2
Pet Food Processing - January 2024 - 3
Pet Food Processing - January 2024 - 4
Pet Food Processing - January 2024 - 5
Pet Food Processing - January 2024 - 6
Pet Food Processing - January 2024 - 7
Pet Food Processing - January 2024 - 8
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Pet Food Processing - January 2024 - 11
Pet Food Processing - January 2024 - 12
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https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-july-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-may-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-january-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-november-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-july-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-may-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2022
https://digital.petfoodprocessing.net/sosland/pfp/-pet-food-processing-june-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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