Pet Food Processing - January 2024 - 24

COMPANY PROFILE
Taylor and Cordero also kept it simple when naming
their product lines - the dog food and treats
line is called WOOF and the cat products are called
MEOW. Each package features photos of the raw ingredients
on the front, with additional information
about the added ingredients on the back. The packages
also note that the products are free from gluten,
grains, corn, soy and wheat.
" We tried to formulate our recipes so that they included
everything your pet needs to thrive and don't include
anything they do not need - such as fillers, gluten,
grains, etc., " Cordero said.
The majority of the brand's ingredients are sourced
in New Zealand, including its wide range of proteins.
WOOF products include chicken, lamb, duck, beef, wild
brushtail (possum), wild venison and wild goat, and the
MEOW line includes lamb, chicken, duck, beef, wild
venison, wild brushtail (possum), king salmon and hoki.
" We offer unique ingredients such as our Wild
range, which includes the likes of wild goat, wild venison
and wild brushtail - all of which are sustainably
hunted in New Zealand, " Cordero said.
Additional superfoods are added to the recipes to
deliver extra nutrients. Manuka honey, made by New
Zealand bees, is rich in vitamins A, B-complex, C, D,
E and K. It also contains calcium, magnesium, potassium,
manganese and copper. Green lipped mussels,
also sourced from New Zealand, are high in chondroitin
and glucosamine to support joint mobility and are rich
in Omega 3s. Hoki liver oil is the most easily digested
source of Omega 3 and 6 fatty acids to support skin and
coat health, as well as being a good source of vitamins A
and D, according to the company. The hoki is supplied
from a Marine Stewardship Council certified fishery in
New Zealand.
In addition to superfood ingredients, the products
are made with other fruits and vegetables, all chosen
to deliver essential nutrients and flavors.. Fruit ingredients
include apples, blueberries, coconut, cranberries
and goji berries. Vegetables and herbs include basil, bok
choy, broccoli, caraway seeds, carrots, cinnamon, fennel
seeds, flaxseed, kale, kelp, parsley, rosemary, shitake
mushrooms, turmeric and wheat grass.
" Ninety-seven percent of our ingredients
are sourced in New Zealand, "
Cordero said. " This includes our protein
as well as most of our fruit and vegetables.
A few of our supplements and vitamins
are sourced offshore. For example, we
don't grow coconuts in New Zealand, so
we source those from an organic coconut
farm in Sri Lanka. "
Gentle processing
In addition to keeping the ingredients
simple, Taylor and Cordero set out to keep
product preparation simple as well. The
duo opted to process their products as
freeze-dried and air-dried formulations.
" We combine the nutrition and taste of
fresh, raw food and put it through a gentle
freeze-drying process which protects
all the natural enzymes and nutrients,
so none of the wholesome goodness is
cooked out, " Cordero said.
Freeze drying also allows the product
to be shelf stable. The formulas are designed
to be rehydrated with water before
The brand's cat product line, called MEOW,
features single-protein as well as meat and
seafood flavors, including lamb and king
salmon, chicken and king salmon, lamb and
hoki, and beef and hoki.
24 PET FOOD PROCESSING | January 2024 | www.petfoodprocessing.net
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Pet Food Processing - January 2024

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