Pet Food Processing - January 2024 - 28

COMPANY PROFILE
Top: The New Zealand Natural Pet Food Co.'s dog and
cat food products offer limited-ingredient, complete-andbalanced
formulations.
Bottom: WOOF dog food and treats come in seven different
protein varieties - chicken, lamb, beef, duck, wild venison,
wild goat and wild brushtail (possum) - all sourced in
New Zealand.
goat, green lipped mussel and venison lung. Other limited-ingredient
treats include lamb green tripe and green
lipped mussel, and beef green tripe and green lipped
mussel. The treats are perfect to use for training or just
as treats, according to the company.
New Zealand Natural's products are formulated to be
complete-and-balanced diets for dogs and cats at all life
stages.
" Our freeze-dried food and treats are ideal for older
and younger animals who may need a softer nugget -
especially once it's been rehydrated, " Cordero said. " And,
a lot of people really enjoy feeding our air-dried food
and treats when training their pets or using them as toppers
or mixers. "
Ninety-seven percent of our ingredients
are sourced in New Zealand. "
Amber Cordero, The New Zealand Natural Pet Food Co.
New Zealand and beyond
New Zealand Natural's products are all produced in
small batches in New Zealand. The company works with
contract manufacturers to produce its proprietary recipes,
as well as to freeze dry, air dry and package all the
formulas.
Products have a 24-month shelf life from the time
the batch is made until the package is opened. Nitrogen
flush technology is used during packaging to ensure
freshness in each bag of food. The nitrogen flush reduces
the oxidation within the bag, ensuring the product will
taste fresh when the package is opened.
Once the bag is opened, there is a three-month recommended
use-by date. After the product is rehydrated,
it can be kept refrigerated for up to three days.
When the brand was launched seven years ago, the
company first targeted New Zealand and Singapore.
" We sold out within the first two weeks, so we knew
we were onto something then, " Cordero said. " In New
Zealand, we initially launched into the veterinary channels
(vet clinics, etc.) and even worked with local vets to
develop our range of treats. We then made the decision
to expand into pet specialty channels. "
WOOF and MEOW products are now sold in pet specialty
stores across New Zealand, Australia, China, Hong
Kong, the Philippines, the United States and Canada.
" They [pet specialty stores] understand the importance
of feeding pets the best possible food and they
are willing to take the time to help educate customers, "
Cordero said.
28 PET FOOD PROCESSING | January 2024 | www.petfoodprocessing.net
PFP
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Pet Food Processing - January 2024

Table of Contents for the Digital Edition of Pet Food Processing - January 2024

Pet Food Processing - January 2024 - Intro
Pet Food Processing - January 2024 - FCa
Pet Food Processing - January 2024 - FCb
Pet Food Processing - January 2024 - 1
Pet Food Processing - January 2024 - 2
Pet Food Processing - January 2024 - 3
Pet Food Processing - January 2024 - 4
Pet Food Processing - January 2024 - 5
Pet Food Processing - January 2024 - 6
Pet Food Processing - January 2024 - 7
Pet Food Processing - January 2024 - 8
Pet Food Processing - January 2024 - 9
Pet Food Processing - January 2024 - 10
Pet Food Processing - January 2024 - 11
Pet Food Processing - January 2024 - 12
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Pet Food Processing - January 2024 - 14
Pet Food Processing - January 2024 - 15
Pet Food Processing - January 2024 - 16
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Pet Food Processing - January 2024 - 18
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