Pet Food Processing - July 2024 - 14

TRENDS
nutrition
Freeze-dried products help consumers
boost the wellbeing of their pets.
By Allison Gibeson | petfoodprocessing@sosland.com
A
As pet parents seek to provide their four-legged family
members with well-rounded diets filled with optimal
nutrition, the days of pets eating solely kibble are largely
gone. In this ongoing quest to offer pets the healthiest
diets possible, partnered with the broader trend toward
the humanization of pets, freeze-dried products are
gaining popularity.
" Humanization of pet food is more around the nutritional
value and claims that we value as humans and
cascading those into the pet food industry, " said Chad
Kucks, vice president of commercial operations for
Petsource by Scoular, Omaha, Neb. " Very simple ingredient
labels, clean diets, whole proteins, fruits and
vegetables, and then claims like probiotics
and all-natural even down to
sustainability claims like humanely
raised... are highly important to this
consumer who looks at what they
feed their dog. "
Maximizing benefits
Freeze-drying has a range of advantages
including the way it preserves
the nutritional integrity of ingredients
and ensures pets receive essential
vitamins and minerals to how the
texture of these foods appeals to pets.
The minimal processing required also
means products don't contain additional
additives and preservatives, said
Albert Alchkifati, chief marketing officer
for Sprankles for Pets.
" This method ensures convenience
for pet owners with its lightweight and
14 PET FOOD PROCESSING | July 2024 | www.petfoodprocessing.net
shelf-stable nature and aligns with the growing trend
toward health-conscious pet care, providing various
options made from simple, recognizable ingredients
that cater to different dietary preferences and needs, "
Alchkifati said.
Since pets fed freeze-dried products take in less processed
and more digestible foods, they typically eat less
and produce less waste, said Brian Lakari, vice president
of operations at Carnivore Meat Company, Green Bay,
Wis., which owns the Vital Essentials brand. He said
all the company's products are based on what animals
would eat in the wild.
Beyond nutrition retention and improved digestibility,
freeze-drying also allows for the preservation of the
original flavor and aroma of the food in addition to providing
shelf stability and a lighter weight product, said
William Smolen, co-founder and chief executive officer
of WagWell, Charlotte, NC.
As the advantages of these products are contributing
to a growing consumer interest, processors are overcoming
the challenges that exist in product development.
Ingredient selection is one challenge when developing
freeze-dried pet foods, especially when there are shortages
of ingredients like chicken, Alchkifati said. As a
result, Sprankles for Pets works to identify ideal ingredients
to ensure product quality and nutritional value.
Quality control can also be challenging as achieving
consistency in product quality, texture and taste can be
difficult due to variations in ingredient characteristics
and environments. However, Alchkifati said the compaORIJEN
freeze-dried Epic Bites - available in Original,
Tundra and Regional Red varieties - can be used as a meal
topper, rehydrated and fed as a meal or consumed as a treat.
Champion Petfoods
http://www.petfoodprocessing.net

Pet Food Processing - July 2024

Table of Contents for the Digital Edition of Pet Food Processing - July 2024

Pet Food Processing - July 2024 - Intro
Pet Food Processing - July 2024 - 1
Pet Food Processing - July 2024 - 2
Pet Food Processing - July 2024 - 3
Pet Food Processing - July 2024 - 4
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https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-july-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-may-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-january-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-november-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-july-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-may-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2022
https://digital.petfoodprocessing.net/sosland/pfp/-pet-food-processing-june-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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