Pet Food Processing - July 2024 - 16

TRENDS
" The boost in protein and the palatable texture of
these foods are great for picky eaters and dogs who experience
flavor fatigue and grow bored of their food, "
said Ernie Ambrose, vice president of marketing for
Champion Petfoods. " They are also easy to pack for trips
and are a great alternative to raw food in a more convenient,
less messy form. "
The Boss Dog and Boss Cat brands offer a range of
probiotic-infused freeze-dried products containing 500
million probiotics per cup.
" The great thing about freeze-dried is its functionality, "
Nassar said. " We market ours as a topper, a treat, a
training tool or a full-meal system. Our Nuggs™, which
are small bite-sized pieces, are perfect for multi-utility,
and we thought for people that are on the go that want
premium value with the probiotic component, freezedried
was the way to do it. "
Marking its entry into the freeze-dried segment,
the company has mechanical engineers on
staff and contracts with electrical engineers.
Building and designing its own equipment
also allows Carnivore Meat Company to improve
WagWell's
products are fully
cooked before
freeze-drying,
which is different
from other raw
offerings in the
freeze-dried
segment.
WagWell
efficiency and lower its carbon footprint - the freeze
dryers they built gave the company 50% more product
for the same amount of electrical input, Lakari said.
Additionally, the company can bring a new freeze dryer
into operation in less than six months compared with
the 18 months or two years it would take if one was ordered
from an outside manufacturer.
With Carnivore Meat Company operating a contract
manufacturing business alongside its branded business,
Lakari sees a common focus among players in the
freeze-dried market.
" The people who come to us for co-manufacturing are
primarily concerned about quality and what they're delivering
to pets, " Lakari said. " Our private-label customers
really have the same standards of quality that we have. "
New on the market
With such investments being made to develop freezedried
offerings, the innovation pipeline is turning out
a variety of new products. Vital Essentials recently introduced
a quail product in addition to promoting more
mix-ins and toppers and working on the development of
a soft nib product, Lakari said.
The ORIJEN brand from Canada-based Champion
Petfoods introduced freeze-dried Epic Bites as a product
with 90% raw animal ingredients available in Original,
Tundra and Regional Red varieties. The products can be
used as a meal topper on dry kibble, rehydrated and fed
on their own, or consumed as a treat.
16 PET FOOD PROCESSING | July 2024 | www.petfoodprocessing.net
WagWell recently introduced single-ingredient freezedried
treats in beef and cheese varieties.
" Here's a way that allows minimal processing, preserving
natural enzymes and the food that makes it easier on
the dog's digestive system, " Smolen said.
WagWell's fully cooked products are unique in the
category compared to the traditional raw offerings
across the rest of the freeze-dried segment.
" We felt fully cooked was just a better way, " Smolen
said. " You freeze or preserve it in an ideal format, and it
takes away any of the risk you have with the raw food. "
Vital Essentials offers a number of freeze-dried products
including duck heads and its new whole quail product.
Sosland Publishing Co. / Nicole Kerwin
http://www.petfoodprocessing.net

Pet Food Processing - July 2024

Table of Contents for the Digital Edition of Pet Food Processing - July 2024

Pet Food Processing - July 2024 - Intro
Pet Food Processing - July 2024 - 1
Pet Food Processing - July 2024 - 2
Pet Food Processing - July 2024 - 3
Pet Food Processing - July 2024 - 4
Pet Food Processing - July 2024 - 5
Pet Food Processing - July 2024 - 6
Pet Food Processing - July 2024 - 7
Pet Food Processing - July 2024 - 8
Pet Food Processing - July 2024 - 9
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https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-july-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-may-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-january-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-november-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-july-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-may-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2022
https://digital.petfoodprocessing.net/sosland/pfp/-pet-food-processing-june-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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