Pet Food Processing - July 2024 - 22

PROCESSOR PROFILE
Top: The treat
side of the
Ogden facility
contains three,
300-foot-long
ovens to bake the
plant's varieties
of dog biscuits.
Bottom: Three
extrusion lines
process 192 million
lbs of kibble
at the Ogden
plant each year.
and completed. Once the plant's food safety and quality
assurance team has signed off on the quality results, the
product can be released for shipping.
" One of the reasons we've grown so large is our customers
know that if there's one thing we are going to
do, we're going to do it right, " McLain explained. " We
don't take any short cuts; we don't make any sacrifices. If
it's wrong, it's just wrong and we get rid of it. It costs us
money to do that, but it's the right thing to do. "
Customer partnerships
With the proliferation of pet food and treat products
on the market and a large number of startups trying to
carve out their niche in this popular and growing indusWe
have one of the largest
engineering and fabrication
teams in the industry. "
Brad Teasley, Alphia
try, contract manufacturers like Alphia are always being
approached to help grow new brands. However, startups
aren't typically Alphia's partner of choice.
" There are so many new pet food brands out there - so
many startups. But you need a certain level of scale to work
with us, " McLain said. " However, sometimes when we see
a customer that has the right understanding of the industry,
the right backing, has spent money on consultants, researchers
and formulators, and we see that they're serious
and maybe they have past experience in other industries,
I might lean into those at lower minimum order quantities
because they just might be the next major brand. "
As a national contract manufacturer, 60% of Alphia's
processing capacity is devoted to manufacturing pet
food for large and small brands around the country. The
remaining 40% goes toward the production of privatelabel
dry dog and cat food for a number of retailers
around the United States.
" We like to partner with a customer long term and
help them grow. There have been customers in our portfolio
for over 20 years, " McLain said. " We've given customers
double-digit growth by partnering with them...
We are helping customers nurture their portfolios which
helps them grow the top line - and in the end, we get
the benefit of that. "
Alphia offers around 1,300 different dry kibble SKUs
across its network of facilities and 40 baked treat SKUs
from its Ogden plant. Alphia is happy to offer new and
long-term customers products from its existing product
portfolio, but also provides R&D services in all its facilities.
Seven of Ogden's 260 employees work in R&D, helping
customers with innovation, line extensions, formulation
changes and incorporating new ingredients.
" Some people invest heavily in research and innovation
ideas, and they come to us with a plan and expectations, "
McLain said. " They say, 'We want something like
this,' and we have to explain to them why they shouldn't
use certain ingredients. Some ingredients are incredibly
expensive on a per-pound basis and customers can price
themselves out of the market with the wrong ingredients.
We tell them we can tweak the formula based on
what they're trying to drive toward and what consumer
they're trying to target.
" And then there are customers that come to us and
say, 'We're stagnate, and we don't know why,' " he added.
" We start asking questions - 'What channels are you in?
Who's your consumer? What's happening to those con22
PET FOOD PROCESSING | July 2024 | www.petfoodprocessing.net
http://www.petfoodprocessing.net

Pet Food Processing - July 2024

Table of Contents for the Digital Edition of Pet Food Processing - July 2024

Pet Food Processing - July 2024 - Intro
Pet Food Processing - July 2024 - 1
Pet Food Processing - July 2024 - 2
Pet Food Processing - July 2024 - 3
Pet Food Processing - July 2024 - 4
Pet Food Processing - July 2024 - 5
Pet Food Processing - July 2024 - 6
Pet Food Processing - July 2024 - 7
Pet Food Processing - July 2024 - 8
Pet Food Processing - July 2024 - 9
Pet Food Processing - July 2024 - 10
Pet Food Processing - July 2024 - 11
Pet Food Processing - July 2024 - 12
Pet Food Processing - July 2024 - 13
Pet Food Processing - July 2024 - 14
Pet Food Processing - July 2024 - 15
Pet Food Processing - July 2024 - 16
Pet Food Processing - July 2024 - 17
Pet Food Processing - July 2024 - 18
Pet Food Processing - July 2024 - 19
Pet Food Processing - July 2024 - 20
Pet Food Processing - July 2024 - 21
Pet Food Processing - July 2024 - 22
Pet Food Processing - July 2024 - 23
Pet Food Processing - July 2024 - 24
Pet Food Processing - July 2024 - 25
Pet Food Processing - July 2024 - 26
Pet Food Processing - July 2024 - 27
Pet Food Processing - July 2024 - 28
Pet Food Processing - July 2024 - 29
Pet Food Processing - July 2024 - 30
Pet Food Processing - July 2024 - 31
Pet Food Processing - July 2024 - 32
Pet Food Processing - July 2024 - 33
Pet Food Processing - July 2024 - 34
Pet Food Processing - July 2024 - 35
Pet Food Processing - July 2024 - 36
Pet Food Processing - July 2024 - 37
Pet Food Processing - July 2024 - 38
Pet Food Processing - July 2024 - 39
Pet Food Processing - July 2024 - 40
Pet Food Processing - July 2024 - 41
Pet Food Processing - July 2024 - 42
Pet Food Processing - July 2024 - 43
Pet Food Processing - July 2024 - 44
Pet Food Processing - July 2024 - 45
Pet Food Processing - July 2024 - 46
Pet Food Processing - July 2024 - 47
Pet Food Processing - July 2024 - 48
Pet Food Processing - July 2024 - 49
Pet Food Processing - July 2024 - 50
Pet Food Processing - July 2024 - 51
Pet Food Processing - July 2024 - 52
Pet Food Processing - July 2024 - 53
Pet Food Processing - July 2024 - 54
Pet Food Processing - July 2024 - 55
Pet Food Processing - July 2024 - 56
Pet Food Processing - July 2024 - 57
Pet Food Processing - July 2024 - 58
Pet Food Processing - July 2024 - 59
Pet Food Processing - July 2024 - 60
Pet Food Processing - July 2024 - 61
Pet Food Processing - July 2024 - 62
Pet Food Processing - July 2024 - 63
Pet Food Processing - July 2024 - 64
Pet Food Processing - July 2024 - 65
Pet Food Processing - July 2024 - 66
Pet Food Processing - July 2024 - 67
Pet Food Processing - July 2024 - 68
Pet Food Processing - July 2024 - 69
Pet Food Processing - July 2024 - 70
Pet Food Processing - July 2024 - 71
Pet Food Processing - July 2024 - 72
Pet Food Processing - July 2024 - 73
Pet Food Processing - July 2024 - 74
Pet Food Processing - July 2024 - 75
Pet Food Processing - July 2024 - 76
Pet Food Processing - July 2024 - 77
Pet Food Processing - July 2024 - 78
Pet Food Processing - July 2024 - 79
Pet Food Processing - July 2024 - 80
Pet Food Processing - July 2024 - 81
Pet Food Processing - July 2024 - 82
Pet Food Processing - July 2024 - 83
Pet Food Processing - July 2024 - 84
Pet Food Processing - July 2024 - 85
Pet Food Processing - July 2024 - 86
Pet Food Processing - July 2024 - 87
Pet Food Processing - July 2024 - 88
Pet Food Processing - July 2024 - 89
Pet Food Processing - July 2024 - 90
Pet Food Processing - July 2024 - 91
Pet Food Processing - July 2024 - 92
Pet Food Processing - July 2024 - 93
Pet Food Processing - July 2024 - 94
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-july-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-may-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-january-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-november-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-july-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-may-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2022
https://digital.petfoodprocessing.net/sosland/pfp/-pet-food-processing-june-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
https://www.nxtbookmedia.com