Pet Food Processing - July 2024 - 61

COMPANY PROFILE
BRINGING
CHARM
Charmy Pet is leveraging the power of traditional
Chinese medicine to support pet health and wellness.
By Nicole Kerwin | nkerwin@sosland.com
W
While many spent the COVID-19 pandemic placing a
temporary hold on their businesses, Zach Sheng and
Senia Wang were just getting started with their new
pet nutrition brand: Charmy Pet. Sheng, who serves as
Charmy's chief executive officer, first conceived of the
business after his 9-year-old dog Kimi passed from liver
cancer and a brain tumor.
" We didn't have any preparations for what happened and
Kimi passed away, " he said. " Meanwhile, at that time, I also
saw a lot of other dog owners experiencing the same things
- having their dogs pass away at a very young age. A dog
shouldn't live to only 9 years old. "
Believing nutrition is key, Sheng and Wang, who serves
as chief operating officer, sought to understand how to enhance
dogs' nutrition.
" Diet is the key for their vital success, especially for longevity, "
he said. " So that's where we really wanted to make
Charmy, to prevent other dog owners like us from experiencing
the same tragedy. "
From treats to food
Back in March 2020, Charmy originally began as a pet
treat subscription box offering a variety of single-ingredient,
air-dried treats directly to consumers throughout
Canada.
" We started in my mom's basement making our treats; I
can remember the smell, " Sheng said. " And that was a really
small batch. Really, we wanted to provide additional options
for pet owners. "
The company's community quickly grew to 10,000 customers,
many of which were beginning to seek Charmy's
products on retail shelves. In 2021, the company began
fielding phone calls from retailers asking to carry Charmy's
Co-Founders Senia Wang and Zach Sheng (pictured here)
turned to traditional Chinese medicine to create North
America's first herbal dog food.
All photos by Charmy Pet
www.petfoodprocessing.net | July 2024 | PET FOOD PROCESSING 61
Caption
Credit
http://www.petfoodprocessing.net

Pet Food Processing - July 2024

Table of Contents for the Digital Edition of Pet Food Processing - July 2024

Pet Food Processing - July 2024 - Intro
Pet Food Processing - July 2024 - 1
Pet Food Processing - July 2024 - 2
Pet Food Processing - July 2024 - 3
Pet Food Processing - July 2024 - 4
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https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-july-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-may-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-january-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-november-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-july-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-may-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2022
https://digital.petfoodprocessing.net/sosland/pfp/-pet-food-processing-june-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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