Pet Food Processing - July 2024 - 62

COMPANY PROFILE
The way we raise our animals is very
important as well because those nutritional
values will pass down to the dog or cat, or
even human, that consumes them. "
Zach Sheng, Charmy Pet
products in-store, which eventually pushed the company to
enter the brick-and-mortar arena.
" At that time [in 2020], it was almost impossible to get
into a retailer because COVID happened and mostly only
store pickup was available, so it was a very hard time for
us to get into retailers, " Sheng said. " But our community
quickly grew. "
With a rapidly expanding customer base and now a
presence in stores, Charmy had a decision to make.
" We asked ourselves 'Is Charmy just going to be treats?' "
Sheng said. " I felt our team could be doing greater than just
the treats itself, and obviously the market was very saturated
when we entered, it's not like it was 20 years or 15 years
ago... So, we asked ourselves, 'What's really unique about
how Charmy? How do we charm you?' "
The answer lied in Sheng and Wang's backgrounds. Born
Charmy originally
launched in 2020 with
a line of single-ingredient
treats, some of
which are suitable for
both dogs and cats.
in China, Sheng was often sick as a child. His mother and
grandmother relied on traditional Chinese medicine, like
acupuncture, to help alleviate Sheng's illnesses. Dating
back more than 5,000 years, traditional Chinese medicine
aims to address the root causes of illnesses and is unlike
that of Western medicine, which mainly seeks to address
the symptoms.
Realizing these medicinal practices may also benefit
pets, Charmy took these practices in the form of traditional
Chinese herbs to create its pet foods. Following a successful
Kickstarter campaign, the company made its official debut
into the complete-and-balanced segment in 2022 through
its " When East Meets West " dog food line.
" When East Meets West " marries traditional Chinese
herbs with Western nutritional science, aiming to provide
functional, scientifically backed ingredients that could help
prevent the onset of chronic diseases in pets. For Sheng, the
" West " part is particularly important.
" In a lot of people's minds, they think traditional Chinese
medicine might be related to pseudo-science, so I really
wanted to make sure we had a very scientific element to
support what we believe in, " he explained.
Charmy collaborated with several university researchers
to uncover the real scientific benefits Chinese herbs offer
dogs, eventually incorporating these specific herbs and
ingredients into its formulas, creating the first herbal dog
food in North America, according to the company. The resulting
line took two years and the expertise of four Ph.D.
nutritionists to formulate, Sheng revealed.
Currently, Charmy Pet's " When East Meets West " line
offers two freeze-dried raw, complete-and-balanced dog
foods: Beef & Duck with Goji Berry and Salmon & Duck
with Ginseng. The diets are specifically formulated with two
proteins to provide dogs with as many nutrients as possible.
" If pet parents just feed [their pets] Charmy's food, like
our freeze-dried foods, we want to provide them a variety
of proteins, " Sheng detailed. " When we started our formulation,
we didn't just start with a single protein. I think that's
very important for pet parents to acknowledge because
single protein doesn't provide everything pets need when it
comes to nutrition. "
Additionally, traditional Chinese medicine also focuses
on the types of " energies " foods provide. According to
Sheng, salmon and duck are both cooling proteins, which
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Pet Food Processing - July 2024

Table of Contents for the Digital Edition of Pet Food Processing - July 2024

Pet Food Processing - July 2024 - Intro
Pet Food Processing - July 2024 - 1
Pet Food Processing - July 2024 - 2
Pet Food Processing - July 2024 - 3
Pet Food Processing - July 2024 - 4
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