Pet Food Processing - July 2024 - 64

COMPANY PROFILE
" Because we are making our angel, fur babies' food,
we should be very transparent, " Sheng explained. " There's
nothing you should hide when you're using high-quality
proteins and you know exactly where it's coming from.
When it comes to Charmy, we know exactly where each ingredient
is coming from down to the state... and we share
this with consumers. "
On its website, the company lists where each main ingredient
is sourced from, down to specific states and regions.
For example, Charmy's goji berry is sourced from Ningxia,
China, and its ginger root comes from Nasarawa, Nigeria.
Each product features a QR code located on the back of the
packaging, providing consumers with details on the ingredients
and from where they were sourced.
Charmy's current
offerings include
single-ingredient
air-dried treats
and freeze-dried
herbal dog food.
For this reason, Charmy Pet has turned away from the
most common protein source in pet food - chicken.
According to Sheng, many pets, especially dogs, have a
sensitivity to chicken. Additionally, this particular livestock
often experiences stressful conditions in factory farming
environments and Sheng believes these conditions could
trickle down to pets, impacting their overall health.
" Nowadays, our pets are suffering from a lot of inflammation
in their bodies, " he said. " Chicken is the main
source in causing inflammation, as they have very high inflammation
in their bodies. When we slaughter them and
process them and feed them to our pets, that inflammation
can actually transfer to our pets, and when consumed for a
long time and at a high amount, our dogs then suffer from
itchy skin because there's so much inflammation.
" The way we raise our animals is very important as well
because those nutritional values will pass down to the dog
or cat, or even human, that consumes them, " Sheng added.
Instead of chicken, Charmy uses other high-quality protein
sources, including beef, duck and salmon. The company
enforces strict ethical standards to source its proteins
and is very selective, partnering with suppliers who are also
committed to animal welfare. As such, the proteins included
in each formula are humanely raised, pasture-raised or
grass-fed. Additionally, the company's Rainbow Trout and
Blue Mussel treats are recommended by Ocean Wise, a
conservation program that seeks to eliminate overfishing.
In enforcing strict animal welfare and quality requirements
onto its suppliers, Charmy is able to track where each
of its ingredients come from, which the company leverages
to provide transparency to consumers. When Sheng and his
partner originally started the company, they noticed a major
lack of transparency throughout the industry. Charmy takes
a different approach and embraces as much transparency as
it can, building trust with pet parents.
64 PET FOOD PROCESSING | July 2024 | www.petfoodprocessing.net
Venturing south
Based in Toronto, Charmy has gradually expanded its footprint
coast-to-coast to include approximately 500 stores.
Soon, word spread to Canada's southern neighbor: the
United States. Charmy began receiving requests from US
retailers, asking to carry Charmy's products in their stores,
prompting the company to set its sights on its first international
venture.
In a lot of people's minds,
they think traditional Chinese
medicine might be related
to pseudo-science, so I really
wanted to make sure we had
a very scientific element to
support what we believe in. "
Zach Sheng, Charmy Pet
In April 2024, the company partnered with Animal
Supply Company, a distributor based in Grand Prairie,
Texas, and officially entered stores in the West Coast
United States.
" We wanted to partner with someone who had the capacity
for us, would lead us in the journey, and really believed
in the product, " Sheng said. " Animal Supply Company is the
one that really, truly believes in our products, understands
our products and is good at educating consumers. "
Through its partnership with Animal Supply Company,
Charmy plans to expand into the rest of the United States.
For the future, it will remain committed to its biggest supporter,
the independent pet channel.
" We don't look at this as expansion; we look at this as
benefiting more pets. How do we make ourselves quickly
available to them? " Sheng concluded. " It's most important
that we reach more pet owners and their pets. "
PFP
http://www.petfoodprocessing.net

Pet Food Processing - July 2024

Table of Contents for the Digital Edition of Pet Food Processing - July 2024

Pet Food Processing - July 2024 - Intro
Pet Food Processing - July 2024 - 1
Pet Food Processing - July 2024 - 2
Pet Food Processing - July 2024 - 3
Pet Food Processing - July 2024 - 4
Pet Food Processing - July 2024 - 5
Pet Food Processing - July 2024 - 6
Pet Food Processing - July 2024 - 7
Pet Food Processing - July 2024 - 8
Pet Food Processing - July 2024 - 9
Pet Food Processing - July 2024 - 10
Pet Food Processing - July 2024 - 11
Pet Food Processing - July 2024 - 12
Pet Food Processing - July 2024 - 13
Pet Food Processing - July 2024 - 14
Pet Food Processing - July 2024 - 15
Pet Food Processing - July 2024 - 16
Pet Food Processing - July 2024 - 17
Pet Food Processing - July 2024 - 18
Pet Food Processing - July 2024 - 19
Pet Food Processing - July 2024 - 20
Pet Food Processing - July 2024 - 21
Pet Food Processing - July 2024 - 22
Pet Food Processing - July 2024 - 23
Pet Food Processing - July 2024 - 24
Pet Food Processing - July 2024 - 25
Pet Food Processing - July 2024 - 26
Pet Food Processing - July 2024 - 27
Pet Food Processing - July 2024 - 28
Pet Food Processing - July 2024 - 29
Pet Food Processing - July 2024 - 30
Pet Food Processing - July 2024 - 31
Pet Food Processing - July 2024 - 32
Pet Food Processing - July 2024 - 33
Pet Food Processing - July 2024 - 34
Pet Food Processing - July 2024 - 35
Pet Food Processing - July 2024 - 36
Pet Food Processing - July 2024 - 37
Pet Food Processing - July 2024 - 38
Pet Food Processing - July 2024 - 39
Pet Food Processing - July 2024 - 40
Pet Food Processing - July 2024 - 41
Pet Food Processing - July 2024 - 42
Pet Food Processing - July 2024 - 43
Pet Food Processing - July 2024 - 44
Pet Food Processing - July 2024 - 45
Pet Food Processing - July 2024 - 46
Pet Food Processing - July 2024 - 47
Pet Food Processing - July 2024 - 48
Pet Food Processing - July 2024 - 49
Pet Food Processing - July 2024 - 50
Pet Food Processing - July 2024 - 51
Pet Food Processing - July 2024 - 52
Pet Food Processing - July 2024 - 53
Pet Food Processing - July 2024 - 54
Pet Food Processing - July 2024 - 55
Pet Food Processing - July 2024 - 56
Pet Food Processing - July 2024 - 57
Pet Food Processing - July 2024 - 58
Pet Food Processing - July 2024 - 59
Pet Food Processing - July 2024 - 60
Pet Food Processing - July 2024 - 61
Pet Food Processing - July 2024 - 62
Pet Food Processing - July 2024 - 63
Pet Food Processing - July 2024 - 64
Pet Food Processing - July 2024 - 65
Pet Food Processing - July 2024 - 66
Pet Food Processing - July 2024 - 67
Pet Food Processing - July 2024 - 68
Pet Food Processing - July 2024 - 69
Pet Food Processing - July 2024 - 70
Pet Food Processing - July 2024 - 71
Pet Food Processing - July 2024 - 72
Pet Food Processing - July 2024 - 73
Pet Food Processing - July 2024 - 74
Pet Food Processing - July 2024 - 75
Pet Food Processing - July 2024 - 76
Pet Food Processing - July 2024 - 77
Pet Food Processing - July 2024 - 78
Pet Food Processing - July 2024 - 79
Pet Food Processing - July 2024 - 80
Pet Food Processing - July 2024 - 81
Pet Food Processing - July 2024 - 82
Pet Food Processing - July 2024 - 83
Pet Food Processing - July 2024 - 84
Pet Food Processing - July 2024 - 85
Pet Food Processing - July 2024 - 86
Pet Food Processing - July 2024 - 87
Pet Food Processing - July 2024 - 88
Pet Food Processing - July 2024 - 89
Pet Food Processing - July 2024 - 90
Pet Food Processing - July 2024 - 91
Pet Food Processing - July 2024 - 92
Pet Food Processing - July 2024 - 93
Pet Food Processing - July 2024 - 94
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-july-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-may-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-january-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-november-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-july-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-may-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2022
https://digital.petfoodprocessing.net/sosland/pfp/-pet-food-processing-june-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
https://www.nxtbookmedia.com