Pet Food Processing - July 2024 - 80

DISTRIBUTION
with different regulatory requirements and standards.
This might include obtaining necessary permits and certifications
and ensuring product labeling and packaging
compliance. Expansion will often need significant financial
investment in areas such as marketing, logistics and
infrastructure. Other challenges may include managing
cash flow, securing financing for expansion efforts, and
ensuring a positive return on investment.
Risks must also be assessed for the potential volatilPet
Food Experts holds
two buying events, or
PFEXPOs, each year
to bring retailers and
vendors together.
Pet Food Experts
sized and large-scale distributors in the United States.
This included consulting the Pet Industry Distribution
Association as a source for seeking distributors on a
state-by-state basis.
Coming together
Pet product distributors such as Pet Food Experts,
Pawtucket, RI, provide opportunities for their retailer
partners to find out about new products at their buying
events. Pet Food Experts (PFX) has two PFEXPO events
- one on the West coast in the spring and one on the East
coast in the fall. The two-day event includes shopping opportunities
from vendor partners both for pet food and
pet care supplies, including show-specific deals.
" Our PFEXPO shows not only help solidify our partnership
with our vendor partners but also gives them
the opportunity to meet face-to-face with our retailer
partners, " said Stacey Picher, marketing and events manager
for PFX. " This allows vendors to make new connections,
as well as further develop current relationships
with retailers.
" Exhibitors who have participated in PFEXPO consistently
rave about the exceptional chance to elevate
their brand visibility, reach new heights in sales, cultivate
strong relationships with current retailers, connect
with new potential retail partners, and engage with key
industry experts, " she added.
Phillips Pet Food & Supplies, Easton, Pa., also offers
West and East coast shows for their retailer and processor
partners.
Level-setting expectations
While strong, mutually beneficial partnerships should
always be built around effective communication, collaboration
and trust, there are times when conflicts will inevitably
arise. This may include challenges that include
convincing retailers to carry the brand, the negotiation
of pricing and terms, and ensuring consistent product
placement and promotion.
The expansion of distribution into new regions can
also create growing pains that may require compliance
80 PET FOOD PROCESSING | July 2024 | www.petfoodprocessing.net
ity of supply chain reliability, financial stability and
regulatory issues. Before entering a new market, Madavi
Sorriyapperuma, special project manager for Charmy
Pet, recommends brands thoroughly research the local
landscape, including supply chains, regulations and consumer
preferences.
" Often, distribution partners seek exclusivity in certain
regions, which can pose challenges for brands looking to
diversify their distribution channels, " she continued. " By
understanding these factors, brands can better navigate
the complexities of regional expansion and make informed
decisions to ensure successful market entry. "
We help brands increase
visibility, generate awareness
and drive sales through
targeted marketing efforts. "
Neda Khorami, Independent Pet Supply
Navigating challenges seen and unforeseen will require
measures of flexibility and patience backed by an
effective method of conflict resolution. By using realistic
expectations in alignment with the objectives of the distributor
and the brand, both parties can improve alignment
through open communication, active listening and
a commitment to find mutually acceptable solutions.
Without such an understanding, a partnership could
disintegrate under the pressure of misunderstandings, ineffective
collaboration and the misalignment of goals. This is
especially true if one party feels they are contributing more
than they are receiving with imbalances contributing to
resentment and dissatisfaction - ultimately undermining
the partnership's sustainability, Khorami cautioned.
" Creating realistic expectations allows the brand to
have direction toward realistic goals, " she continued.
" However, if false expectations are created through misunderstanding
or miscommunication, both parties are
left dissatisfied. "
Tracking the strategy
Because different distributors use a variety of reporting
systems each month, Charmy Pet recommends building a
unique system to analyze the data and monitor the num
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Pet Food Processing - July 2024

Table of Contents for the Digital Edition of Pet Food Processing - July 2024

Pet Food Processing - July 2024 - Intro
Pet Food Processing - July 2024 - 1
Pet Food Processing - July 2024 - 2
Pet Food Processing - July 2024 - 3
Pet Food Processing - July 2024 - 4
Pet Food Processing - July 2024 - 5
Pet Food Processing - July 2024 - 6
Pet Food Processing - July 2024 - 7
Pet Food Processing - July 2024 - 8
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https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-july-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-may-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-january-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-november-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-july-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-may-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2022
https://digital.petfoodprocessing.net/sosland/pfp/-pet-food-processing-june-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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