Pet Food Processing - July 2024 - 81

bers. For this purpose, the company chose to create its
own tool that uses key performance indicators (KPIs) to
assess the effectiveness of its distribution strategies. These
KPIs include considerations for the number of stores onboarded
monthly, the monthly reorder rate of existing
stores, and if the company is meeting its quarterly goals.
" These metrics help us ensure that our partnerships
are effective and that we are consistently progressing
toward our business objectives, " Sheng said. " This customized
approach allows for more accurate tracking and
analysis, tailored specifically to our needs and goals. "
Staying on the same page is also critical for understanding
and staying up to date on consumer trends and
demand. This includes the identification of gaps in the
market and opportunities for growth to determine the
right mix of brands and products that will be successful.
Many brands choose to remain hands-on in this process,
conducting market research in target areas to enhance
brand marketing and product development. A
brand must stay closely connected with the end consumer
to understand market tastes and pain points to effectively
meet consumer needs, Sorriyapperuma said.
One consumer trend that shows no signs of abating is
the desire for health and wellness in one's pet. Chicagobased
Mintel found a rising importance among pet parents
to improve the health and wellness of their pets.
As treasured members of the family, owners look to increase
the number of healthy, happy years for their pets.
Depending on the consumer, this might include seeking
out alternative therapies and natural solutions such
as raw and semi-raw foods, freeze-dried raw foods, alternative
pet food proteins, DNA testing for nutritional
insights, CBD supplements and personalized supplement
formulations.
The pursuit of health also encompasses the wellness
of people, pets and the planet with sustainability efforts
championed by some of the top distributors in
the United States. In 2023, three distributor competitors,
Animal Supply Co., Grand Prairie, Texas; Pet Food
Experts and Phillips Pet Food & Supplies made a collective
commitment to the Pet Sustainability Coalition to
advance business through profitable environmental and
social practices. The joint support was deemed, " symbolic
of a commitment to driving systemic change that
will have an impact for decades to come, " according to
Michael Baker, president and CEO of Pet Food Experts.
With its people-first approach to pets, Pet Food
Experts, is also teaming with Pets in the Classroom, an
educational grant program, to bring one-on-one animalassisted
therapy into the classroom.
In May, a company blog from Phillips Pet Food &
Supplies announced its support for Operation Good Boy,
which recognizes the essential role dogs play in supporting
the mental wellbeing of US veterans. The Operation
Good Boy line aims to enhance the health and happiness
of dogs through high-quality collars, leashes, toys, treats
and supplements. A portion of Operation Good Boy's
sales support charities dedicated to improving the lives
of veterans and their K9 companions.
Over the years, the industry has seen a number of successful
brand partnerships such as Nestlé Purina and
Petco, Mars Petcare brands Royal Canin and Pedigree and
veterinarian clinics featuring specialized diets and healthfocused
pet food options; Blue Buffalo and Chewy; and
Hill's Pet Nutrition and veterinarian hospitals. These examples
illustrate some of the varied and nuanced paths
possible through brand partnership. Because the path of
partnership is rarely straightforward, a solid foundation
of communication, collaboration, flexibility and alignment
is necessary for strong, resilient partnerships.
" Through the development of clear agreements and
clear identification of individual and mutual goals within
a culture of communication and collaboration, partners
can drive collective success and achieve sustainable
growth over the longer term, " Khorami concluded.
Holding biannual
PFEXPO events
provides Pet Food
Experts with the
opportunity to
solidify partnerships
with vendors.
Retailers have the
opportunity to see
new products and
take advantage of
special deals when
they attend Pet
Food Experts'
buying events.
Pet Food Experts
PFP
www.petfoodprocessing.net | July 2024 | PET FOOD PROCESSING 81
http://www.petfoodprocessing.net

Pet Food Processing - July 2024

Table of Contents for the Digital Edition of Pet Food Processing - July 2024

Pet Food Processing - July 2024 - Intro
Pet Food Processing - July 2024 - 1
Pet Food Processing - July 2024 - 2
Pet Food Processing - July 2024 - 3
Pet Food Processing - July 2024 - 4
Pet Food Processing - July 2024 - 5
Pet Food Processing - July 2024 - 6
Pet Food Processing - July 2024 - 7
Pet Food Processing - July 2024 - 8
Pet Food Processing - July 2024 - 9
Pet Food Processing - July 2024 - 10
Pet Food Processing - July 2024 - 11
Pet Food Processing - July 2024 - 12
Pet Food Processing - July 2024 - 13
Pet Food Processing - July 2024 - 14
Pet Food Processing - July 2024 - 15
Pet Food Processing - July 2024 - 16
Pet Food Processing - July 2024 - 17
Pet Food Processing - July 2024 - 18
Pet Food Processing - July 2024 - 19
Pet Food Processing - July 2024 - 20
Pet Food Processing - July 2024 - 21
Pet Food Processing - July 2024 - 22
Pet Food Processing - July 2024 - 23
Pet Food Processing - July 2024 - 24
Pet Food Processing - July 2024 - 25
Pet Food Processing - July 2024 - 26
Pet Food Processing - July 2024 - 27
Pet Food Processing - July 2024 - 28
Pet Food Processing - July 2024 - 29
Pet Food Processing - July 2024 - 30
Pet Food Processing - July 2024 - 31
Pet Food Processing - July 2024 - 32
Pet Food Processing - July 2024 - 33
Pet Food Processing - July 2024 - 34
Pet Food Processing - July 2024 - 35
Pet Food Processing - July 2024 - 36
Pet Food Processing - July 2024 - 37
Pet Food Processing - July 2024 - 38
Pet Food Processing - July 2024 - 39
Pet Food Processing - July 2024 - 40
Pet Food Processing - July 2024 - 41
Pet Food Processing - July 2024 - 42
Pet Food Processing - July 2024 - 43
Pet Food Processing - July 2024 - 44
Pet Food Processing - July 2024 - 45
Pet Food Processing - July 2024 - 46
Pet Food Processing - July 2024 - 47
Pet Food Processing - July 2024 - 48
Pet Food Processing - July 2024 - 49
Pet Food Processing - July 2024 - 50
Pet Food Processing - July 2024 - 51
Pet Food Processing - July 2024 - 52
Pet Food Processing - July 2024 - 53
Pet Food Processing - July 2024 - 54
Pet Food Processing - July 2024 - 55
Pet Food Processing - July 2024 - 56
Pet Food Processing - July 2024 - 57
Pet Food Processing - July 2024 - 58
Pet Food Processing - July 2024 - 59
Pet Food Processing - July 2024 - 60
Pet Food Processing - July 2024 - 61
Pet Food Processing - July 2024 - 62
Pet Food Processing - July 2024 - 63
Pet Food Processing - July 2024 - 64
Pet Food Processing - July 2024 - 65
Pet Food Processing - July 2024 - 66
Pet Food Processing - July 2024 - 67
Pet Food Processing - July 2024 - 68
Pet Food Processing - July 2024 - 69
Pet Food Processing - July 2024 - 70
Pet Food Processing - July 2024 - 71
Pet Food Processing - July 2024 - 72
Pet Food Processing - July 2024 - 73
Pet Food Processing - July 2024 - 74
Pet Food Processing - July 2024 - 75
Pet Food Processing - July 2024 - 76
Pet Food Processing - July 2024 - 77
Pet Food Processing - July 2024 - 78
Pet Food Processing - July 2024 - 79
Pet Food Processing - July 2024 - 80
Pet Food Processing - July 2024 - 81
Pet Food Processing - July 2024 - 82
Pet Food Processing - July 2024 - 83
Pet Food Processing - July 2024 - 84
Pet Food Processing - July 2024 - 85
Pet Food Processing - July 2024 - 86
Pet Food Processing - July 2024 - 87
Pet Food Processing - July 2024 - 88
Pet Food Processing - July 2024 - 89
Pet Food Processing - July 2024 - 90
Pet Food Processing - July 2024 - 91
Pet Food Processing - July 2024 - 92
Pet Food Processing - July 2024 - 93
Pet Food Processing - July 2024 - 94
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-july-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-may-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-january-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-november-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-july-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-may-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2022
https://digital.petfoodprocessing.net/sosland/pfp/-pet-food-processing-june-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
https://www.nxtbookmedia.com