PET Food Processing - June 2021 - 12

TRENDS
" As consumer demands have evolved, we
have welcomed this with open arms by
diversifying longstanding product lines. "
John Kampeter, Taste of the Wild Pet Food
" What all these categories and
segments in the market have in
common are changes that happen
not with product segments but with
the consumer, " Govea said. " Alphia
looks at not just which product segments
are changing - we look at why
they're changing. "
Ninety-nine problems
PET FOOD
PACKAGING
MACHINERY
FOR CUP, TRAY, POUCH
OR SPOUTED POUCH
" Products resulting from trends are
typically solution-based, " Beechen
said. " Our innovation team always
thinks through how we can continue
to offer a wide variety of foods to ensure
there's something for every cat
and dog.
" Our new Acana Rescue Care
for Adopted Dogs was developed
through insights we garnered
through shelter research and crafted
by our in-house veterinarian and
nutrition team. Our goal was to address
the unique needs rescue dogs
have when making the transition
from the shelter
to their
forever
home. This includes intentional ingredients
like prebiotics, to support
a healthy gut; fish oil, to promote
healthy skin and coat; antioxidants,
for immune support; and even botanicals
like chamomile, which has
known soothing effects. "
This fits within the established
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trend of tailored nutrition, the result
of one-size-fits-all foods evolving
into products that target ages, breeds
and other variables with increasing
specificity that imply unique solutions
for each.
" When we think about trends like
tailored nutrition, these all come
down to pet parents' increased engagement
in the feeding experience, "
Govea said. " Alphia was able to get
ahead of these trends. For instance,
we're the leader in inclusion pieces.
Because of the investments in our
plant technology, we have the lowest
standard deviation of inclusion
pieces. This ensures pet parents have
the same, repeatable experience
with their pets. This consistency
+1 316-477-1067 | waldner@wnapt.com | www.wnapt.com
12 PET FOOD PROCESSING | June 2021 | www.petfoodprocessing.net
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PET Food Processing - June 2021

Table of Contents for the Digital Edition of PET Food Processing - June 2021

PET Food Processing - June 2021 - Intro
PET Food Processing - June 2021 - 1
PET Food Processing - June 2021 - 2
PET Food Processing - June 2021 - 3
PET Food Processing - June 2021 - 4
PET Food Processing - June 2021 - 5
PET Food Processing - June 2021 - 6
PET Food Processing - June 2021 - 7
PET Food Processing - June 2021 - 8
PET Food Processing - June 2021 - 9
PET Food Processing - June 2021 - 10
PET Food Processing - June 2021 - 11
PET Food Processing - June 2021 - 12
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PET Food Processing - June 2021 - 14
PET Food Processing - June 2021 - 15
PET Food Processing - June 2021 - 16
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PET Food Processing - June 2021 - 19
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https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
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