PET Food Processing - March 2022 - 13

PROCESSOR PROFILE
REVOLUTIONIZE
and repeat
Northwest Naturals has led the
pack in raw pet food manufacturing
with ingredient, product safety
and sustainability innovations.
By Jennifer Semple | jsemple@sosland.com
B
Born out of a belief in diversification, brothers and coowners
of Morasch Meats, Michael and Steven Morasch,
developed their first human-grade, raw frozen dog food
in 1995 for a co-manufacturing customer and then in
2001 launched their own brand, Northwest Naturals,
from their USDA meat processing facility in Portland.
Pet Food Processing spoke with Steven Morasch, coowner
and chief financial officer of Morasch Meats and
Northwest Naturals, and Amy Snell, national manager
for Northwest Naturals, about the company's involvement
in the pet food industry.
Prior to branching out into pet food,
supplier to grocery stores and restaurants with national
reach in specialty products.
When the Morasch brothers' first pet food co-manufacturing
customer asked the USDA who could help put
together a human-grade pet food, the USDA suggested
Morasch Meats.
" When Mike asked me if we should try and help this
the family
business started in 1956 by Mel Morasch, the father of
Michael and Steven, had gained a reputation for supplying
fresh, quality meats and helping a customer with an
innovative NASA product. Morasch Meats is a USDA
customer develop a human-grade raw pet food, I told
him that I believed in diversification, " Morasch said. " I
thought it was wise [to diversify] and we were going to
do it in a quality way, so I said, 'Yes, let's get involved and
figure it out.' "
After being one of the first USDA meat manufacturing
facilities to produce raw frozen pet food under the
same stringent USDA guidelines set for human food,
Northwest Naturals has continued to embrace other
Left: Prior to adding
freeze drying
capabilities in 2012,
Northwest Naturals
provided dicing and
other meat handling
services for years to
a freeze-dried pet
food manufacturing
company.
Right: Frozen salmon
pieces are on trays
ready to go into the
freeze-drying chamber.
Photography by Northwest Naturals
www.petfoodprocessing.net | March 2022 | PET FOOD PROCESSING 13
http://www.petfoodprocessing.net

PET Food Processing - March 2022

Table of Contents for the Digital Edition of PET Food Processing - March 2022

PET Food Processing - March 2022 - Intro
PET Food Processing - March 2022 - 1
PET Food Processing - March 2022 - 2
PET Food Processing - March 2022 - 3
PET Food Processing - March 2022 - 4
PET Food Processing - March 2022 - 5
PET Food Processing - March 2022 - 6
PET Food Processing - March 2022 - 7
PET Food Processing - March 2022 - 8
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https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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