PET Food Processing - March 2022 - 20

SOSLAND PUBLISHING
years
and independent retailers " experienced solid growth "
despite disruptions caused by the pandemic.
" The pet food market has changed in very big
ways, " Crost said. " When I was a kid, we didn't put
much thought into the nutrition we fed our pets.
Today, pet owners are very attuned to the ingredients
and health benefits of the food and treats
they select for their pets. It amounts to a massive
business. "
These dynamics occur because buyers of pet foods
Dave Crost
Publisher
and supplies expect more out of the products they purchase
for their pets. PFP's March 2018 inaugural issue
quoted the general manager of a major US pet food facility
who said, " Pet owners want to buy the pet food
which not only fits the exact nutritional needs of their
pet but also caters to their personal ethics, beliefs
and values. "
There are demands for convenience, traceability,
sustainability, functional ingredients and clean labels.
These factors dictate the content of PFP. The
magazine's management team adopted a productioncentered
format that had met with success for other
Jennifer Semple
Editor
Sosland publications.
" Our advertisers had been requesting that Sosland do
something in the pet food field, " Crost said. " There was
room in the market for this publication platform. "
In-plant and in-depth
Because production of pet food and pet treats
crosses over animal feed and human food industries
in multiple ways, articles about their
technology and formulation occasionally ran in
Sosland magazines, including Baking & Snack,
MEAT+POULTRY, Milling & Baking News, Food
Business News and other titles.
" Sosland Publishing has a long history of covering
Jordan Tyler
Digital Media Editor
food manufacturing topics critical to producing safe,
quality products, " said Jennifer Semple, editor, Pet Food
Processing. " There is a fairly large overlap between human
food processing's ingredients, equipment, operations
and food safety as practiced in the baking, meat,
poultry and grain industries with operations in the pet
food and treat industry.
" Bringing a pet food or treat product to market is
extremely challenging, " Semple added. " Finding the
suppliers and equipment manufacturers and experts
to help processors through the challenges that their
unique products create is key to success. "
Without Pet Food Processing, Semple observed, " Pet
Nicole Kerwin
Digital Media
Associate Editor
food processors must cover a lot of ground to find solutions
that address their customers' demands in this fractured
and increasingly sophisticated market. "
PFP is editorial driven, as is every other Sosland pub20
PET FOOD PROCESSING | March 2022 | www.petfoodprocessing.net
lication. It strives to be a knowledge source for the formulation,
production and safety of pet food.
The magazine's mission is to provide in-depth information
on pet food and treat processing news, technology
and best practices, as well as to connect manufacturers
of pet food and treats with the solution providers
they need to produce safe, quality products. The magazine
also reports the science driving innovation in the
field, including university research.
Semple summarized, " We focus on being a resource
to processors to help them keep tabs on how the industry,
from a manufacturing perspective, is evolving so
they can continue to meet their customers' needs. "
She, Jordan Tyler, PFP's digital editor, and Nicole Kerwin,
PFP's associate digital editor, strive to achieve a good balance
between coverage of long-form, more in-depth topics
in the quarterly print issues and daily digital's more shortform
sharing of the news impacting this industry.
All issues of PFP are available in digital format from
the magazine's website, www.petfoodprocessing.net.
Reader value verified
The importance of this editorial approach was borne out
by the results of an internal reader survey taken by the
magazine during 2021.
" We asked questions such as, 'Should we increase frequency?' "
Crost said. " The survey gave us the answer that
our current quarterly schedule was the right balance. "
Other questions asked recipients to evaluate the editorial
content as to its usefulness and relevance to the
readers' job responsibilities and about the publication's
digital offerings.
Since its launch in 2018, PFP has consistently outperformed
its goals for digital engagement as well as for
print subscriptions.
" Our survey respondents have given us high marks for
our efforts so far, " Semple said. " Just comparing the first
nine months of 2020 with the same timeframe in 2021, our
web traffic is up more than 75%, and that has been a consistent
pattern for us year-over-year since we launched. "
The newest change to the magazine will be the transition
of its Resource Guide, a popular special issue published in
October each year, to a comprehensive Buyer's Guide.
" This gives our advertisers an additional opportunity
to reach our readers, " Crost said.
For PFP, Sosland Publishing reported 7,550 average
quarterly magazine circulation, 15,831 average digital
alert recipients and 61,624 average monthly web sessions.
All are 2021 numbers detailed in the 2022 PFP
Media Guide. Crost shared circulation includes recipients
in both the United States and Canada. Overseas requests
for the magazine and its emails are handled on a
case-by-case basis.
http://www.petfoodprocessing.net http://www.petfoodprocessing.net

PET Food Processing - March 2022

Table of Contents for the Digital Edition of PET Food Processing - March 2022

PET Food Processing - March 2022 - Intro
PET Food Processing - March 2022 - 1
PET Food Processing - March 2022 - 2
PET Food Processing - March 2022 - 3
PET Food Processing - March 2022 - 4
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https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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