PET Food Processing - March 2022 - 22

SOSLAND PUBLISHING
years
dinner with the president of a major equipment vendor
involved in this market. The executive explained that
new business was being generated from pet food processors
by word of mouth rather than any concentrated
marketing efforts on the part of supplier companies.
" There were other conversations with vendors and
with processors, " Crost said. " We asked, 'If we build it,
will you come?' The answer was a very positive 'yes.' "
With the corporate go-ahead, the next step was to assign
sales managers and hire editors and columnists.
" We were fortunate to find Jennifer Semple to be our
editor, " Crost said. " She has a background in businessto-business
publishing, and Jordan Tyler, our digital associate
editor, came on board with much-needed digital
and social media skills.
" Once we got the editorial team together, things
took off, " he continued. " Both editors have remarkable
work ethics. From the beginning, Jennifer and Jordan
reached out to our readers, advertisers and pet food and
feed industry experts, including those at the university
level. Jennifer has become well-recognized within the
industry. "
The magazine is also served by a group of knowledgeable
contributing editors and writers: Donna Berry,
Jennifer Barnett Fox, Allison Gibeson, Keith Loria, Lynn
Rogers and Richard Rowlands.
Digital newsletters
delivered via email
keep readers
up-to-date on the
trending news in
the industry.
Change and stability
PFP demonstrated its solid business platform in mid2020
when its publisher and chief salesman unexpectedly
resigned. Four years earlier, the magazine debuted
under the sales leadership of Steve Berne, publisher, and
Adam Ungashick, lead sales representative. When both
men left, Crost added the responsibilities of Pet Food
Processing publisher to that of MEAT+POULTRY publisher.
A number of senior Sosland publishers and salesmen,
including Mike Gude, Bruce Webster, Troy Ashby,
David DuPaul, Matt O'Shea, James Boddicker and Tom
Our star is rising...
Pet Food Processing
is a great opportunity
to educate readers
and serve the pet
food industry.
Dave Crost, Publisher, Pet Food Processing
Huppe, stepped in to cover advertising assignments.
Crost explained that his role was to assure continuity.
" We did not experience any fall-off in our relationships
with advertisers, " he said. " Everybody stepped up.
We didn't lose any business due to the personnel changes.
It took a lot of work, true, but it turned out well. The
market was sound. We were able to finish out 2020 in
good shape, and we have had a successful 2021. "
Looking forward
The decision to give PFP a significant presence in both
print and digital has been essential to its success. The
magazine's startup took place in a business-to-business
publishing environment where print was losing favor to
digital; however, Sosland has strong resources in both
the print and digital channels.
" Pet Food Processing was our first launch in this era
of social media and digital publishing, " Charles Sosland
said. " The advertising mix is pretty close to 50/50 print/
22 PET FOOD PROCESSING | March 2022 | www.petfoodprocessing.net
http://www.petfoodprocessing.net

PET Food Processing - March 2022

Table of Contents for the Digital Edition of PET Food Processing - March 2022

PET Food Processing - March 2022 - Intro
PET Food Processing - March 2022 - 1
PET Food Processing - March 2022 - 2
PET Food Processing - March 2022 - 3
PET Food Processing - March 2022 - 4
PET Food Processing - March 2022 - 5
PET Food Processing - March 2022 - 6
PET Food Processing - March 2022 - 7
PET Food Processing - March 2022 - 8
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https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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