PET Food Processing - March 2022 - 67

a navigable website, customers won't trust you or return
to shop. You don't have to become an e-commerce guru,
but you should have some basic working knowledge of
e-commerce fundamentals. "
A lack of customer engagement and transparency can
also reflect poorly on pet food and treat brands.
" Whether good or bad, responding and engaging with
customers illustrates that you want the best for their pet, "
Grinch explained. " It is easy to spot a brand just trying
to make money as opposed to a brand that is pet-centric.
Brands that don't provide transparency in their ingredients
lists, manufacturing and other behind-the-scenes
processes are missing key points in the online buying
journey. Consumers want to know where their pet's food
is coming from and if it meets their standards. "
The future of pet e-commerce
Looking ahead, e-commerce in the pet space is expected
to grow and evolve and pet food and treat brands must
be committed to staying ahead of the curve.
" Like any other industry, the e-commerce space is
constantly evolving, " Hepburn said. " It is important to be
open to change and to develop plans and strategies that
allow your products to grow, thrive and stay current. "
The events of the past couple of years have changed
consumer habits and expectations, and as a result,
brands need to be prepared to face the challenges that
lie ahead.
" With COVID-19, so many customers switched over
to online shopping, even for staples like groceries and
pet food, " Downs said. " Now it's a matter of catching up
to what's most important for customers; whether that's
subscription programs, faster delivery, or in-store pick-up
for companies in the retail space, the service side of pet ecommerce
is going to become more and more important. "
Finally, technology will continue to play an important
role in shaping the future of pet e-commerce.
" Purchases via mobile devices will increase, " Grinch
projected. " The ease of purchasing products through
your phone, especially on social media, is becoming the
norm. Apps like Instagram already offer click-to-buy options
and I see this becoming more common. "
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PET Food Processing - March 2022

Table of Contents for the Digital Edition of PET Food Processing - March 2022

PET Food Processing - March 2022 - Intro
PET Food Processing - March 2022 - 1
PET Food Processing - March 2022 - 2
PET Food Processing - March 2022 - 3
PET Food Processing - March 2022 - 4
PET Food Processing - March 2022 - 5
PET Food Processing - March 2022 - 6
PET Food Processing - March 2022 - 7
PET Food Processing - March 2022 - 8
PET Food Processing - March 2022 - 9
PET Food Processing - March 2022 - 10
PET Food Processing - March 2022 - 11
PET Food Processing - March 2022 - 12
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PET Food Processing - March 2022 - 14
PET Food Processing - March 2022 - 15
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PET Food Processing - March 2022 - 18
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PET Food Processing - March 2022 - 20
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PET Food Processing - March 2022 - 30
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https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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