Pet Food Processing - March 2023 - 11

TRENDS
ents including cheese, antler powder and vinegar. The
company worked with researchers to confirm that dogs
can fully digest most of an Unhide chew within a day.
The Coconut Bone is another long-lasting chew from
Himalayan Pet, which is made with coconut powder,
Himalayan cheese powder and vinegar. Coconut was
chosen to help support a healthy skin and coat, while the
vinegar acts as a natural preservative.
Zesty Paws, Orlando, Fla., has introduced All-In-One
Functional Dental Bones made with Cargill's EpiCor
Pets, sweet potato flour, turmeric and cinnamon. The
ridges in the product help fight tartar and plaque while
the cinnamon helps freshen breath, all to improve dental
health. Immune support, joint and gut health are other
health benefits the product provides, and it is available
in different sizes for different breeds.
Offering the right size chew for the individual dog's
size, chew style and life stage is essential. To that end,
Zesty Paws Chief Executive Officer Steve Ball said the
company is looking to add formulations for both puppies
and senior dogs.
" Treats that are too large can be hard to chew, and
those that are too small can create an obvious risk for
choking or bowel obstruction if consumed improperly, "
Ball said. " That is why for our long-lasting Dental Bones,
we offer small, medium, and large sizes for dogs in a petapproved
flavor. "
We believe that the trend
toward safe, natural, healthy
products with pet and planetfriendly
benefits will remain
for a long time to come. "
Alan Snyder, Frankly Pet
Products from Frankly Pet, Milwaukee, Wis., are
made from 100% traceable US cattle and include collagen
to support healthy skin, coat, joints, nails and teeth.
Pet parents are also looking for products that keep their
pets occupied. Chief Operating Officer Alan Snyder said
Frankly Pet's products help meet enrichment needs as
well as provide an outlet for stress.
" Our treats and chews are made from the same human-grade
collagen humans use for their own health
benefits, " Snyder said. " Collagen can help build connective
tissue, support muscles and bones, aid in digestion,
and support healthy hips and joints. Also, the beef corium
in our chews can easily be broken down by digestive
enzymes and stomach acids. "
Frankly Pet's Beef Chew Bones and Beef Chew Rolls
I and Love and You sources its Free Ranger Braided Bully Stix from
grass-fed, free-range cattle.
I and Love and You
are made with human-grade beef, are grain- and glutenfree,
and include the same collagen humans take for
their health. The products also help reduce plaque and
tartar and are available in natural and chicken flavors in
addition to being sourced, manufactured and packed in
the United States.
" Collagen is a type of protein found throughout a
pet's body, as well as in our own bodies, " Snyder said. " In
fact, it makes up about 80% of our skin. Product developers
keep finding new uses for this versatile ingredient,
from hip and joint maintenance to digestive
support to nail and skin care. "
Frankly Pet's lineup of products
also includes Collagen
& Protein Beefy Chew
Sticks,
Peanut Butter
Beefy Chew Sticks, and
Peanut Butter Beefy Puffs.
All Frankly's products are
free of chemicals, wheat, sugar,
preservatives and GMO
ingredients.
Consumers have accepted
paying more
for pet foods and treats,
prompting pet food brands
www.petfoodprocessing.net | March 2023 | PET FOOD PROCESSING 11
Superior Farms Pet
Provisions offers collagen
puffs in rings and
braided sticks, both
featuring dental and
digestive benefits.
Superior Farms Pet Provisions
http://www.petfoodprocessing.net
Pet Food Processing - March 2023

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