Pet Food Processing - March 2023 - 12

TRENDS
The natural chews we
produce have a great
sustainability story. "
Gary Pfeiffer, Superior Farms Pet Provisions
to enter and expand their innovations in the chew segment.
To that end, I and Love and You, Boulder, Co.,
is launching the Free Ranger Braided Bully Stix, according
to Aubre Tadmori, senior director of insights
and strategy. The products are sourced from free-range
cattle raised without antibiotics or added hormones,
and the meat is leaner and has more Omega 3s and
B vitamins because the cattle are also grass-fed. The
product consists of three braided bully sticks in one
and is designed help remove plaque and tartar, as well
as serve as a good source of amino acids for a healthy
skin and coat.
Barkworthies, Richmond, Va., offers chews with preSuperior
Farms Pet
Provisions boasts
its sustainability
success story with
its HydeOut line
of cheek rolls and
other long-lasting
chew products. The
company uses underutilized
animal
parts for its treats
and chews.
Superior Farms Pet Provisions
mium, all-natural ingredients, with most of their products
containing only a single ingredient. Their collagen
chews contain more than 85% collagen from the corium
layer of the cow to support gastrointestinal health as well
as joint and bone mobility in addition to dental, skin and
coat benefits. Collagen is also what gives the products
strength and the ability to withstand strong chewers.
For larger dogs, Barkworthies offers 12-inch thick or
jumbo bully sticks along with marrow bones, yak cheese
and cow ears. For smaller dogs, the company offers
6-inch standard or thick bully sticks. The company also
offers beef snap sticks, a bully product at a density that
both large and small dogs can enjoy.
In recent months, Barkworthies has introduced its
Cheeky Chews as a single-ingredient grass-fed beef
product that serves as an alternative to bully sticks.
The company's All-Natural, All-Star Dental Chew is a
star-shaped chew that helps clean tartar and plaque in
hard-to-reach areas with grass-fed ingredients
including rice, beef cheek,
sweet potato starch,
gelatin, glycerin, vinegar,
citric acid, silicon
dioxide, citric acid,
mixed tocopherols, vegetable
oil and rosemary
extract. Collagen is also
added to aid in digestion
and dental health.
Additionally, Barkworthies' Backyard
Barkers Beef Burgers are hybrid chews
made from blending bully sticks with naturally
forming collagen for a lower-calorie
12 PET FOOD PROCESSING | March 2023 | www.petfoodprocessing.net
Frankly Pet's Beef Chew Bones and Beef Chew Rolls include collagen
to support healthy skin, coat, joints, nails and teeth.
Frankly Pet
chew that is not only rich in collagen but also provides
dental benefits.
Superior Farms Pet Provisions, Sacramento, Calif.,
offers its HydeOut line of cheek rolls and chips as well
as collagen puffs and BullyBark jerky treats. In addition
to dental and digestive benefits, these products won't
leave a mess or stain on the carpet if consumed indoors,
President Gary Pfeiffer said.
Sustainably sourced products
The environmental impact of these chew products and
ensuring ingredients have been sourced in the United
States is also growing in importance to pet parents.
Snyder said desire for these qualities in products is driven
by the fact that products made in the United States
must adhere to strict safety standards.
" When a brand provides full transparency and traceability,
they're also giving pet parents peace of mind that
what they're feeding their pet is 100% safe, " Snyder explained.
" Raised and made on US soil, our beef chews provide
dogs with a safe, high-quality chewing experience,
while also helping to sustain our farming communities. "
Barkworthies' American Pride collection is sourced
from premium ingredients within the country, which is
highlighted on product packaging.
Superior Farms Pet Provisions sources its ingredients
from its parent company, Superior Farms, along with
other protein-industry partners.
" The natural chews we produce have a great sustainability
story as we find innovative new ways to utilize
ingredients from the protein industry, " Pfeiffer said.
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