Pet Food Processing - March 2023 - 6

OFF THE LEASH
' More Than
Kibble'
The publishing industry has changed immensely since I
started my career almost 25 years ago. When I first began
working in business-to-business publishing, it was all about
the print magazine. We communicated with our audience
strictly through the printed medium that was mailed out on
a monthly basis. The internet was not yet used as a platform
for communication in publishing. Sure, we had a website, but
it wasn't being used to deliver day-to-day, timely information
to readers - that came years later.
Fast forward to around 15 years ago, when trade publishing
started to change its game. Monthly printed publications were
still produced to provide a delivery medium for in-depth written
features that highlighted the industry and advertisements
for products and services, but now the internet was a viable
tool to fill in the communications gaps between monthly issues.
News and information could now be shared with the
readership on a minute-to-minute basis. Publication websites,
and later emailed newsletters, were the perfect complement to
the print offerings that still anchored the publishing industry.
Today, we're finding audiences are anxious for
more. Readers are looking for new and creative
ways to get the information they're looking for,
both personally and professionally.
While our readers at Pet Food Processing still
enjoy the monthly in-depth features in our
magazine and the daily and weekly industry
news they can find on our website and in our
e-newsletters, we set out to satiate their cravings for something
beyond traditional written communication. We wanted
to offer an additional delivery platform to share information
with our audience - enter the More Than Kibble podcast.
Podcasts have become a popular tool for people to learn, grow
and connect in their personal and professional lives. There
are so many great voices in the pet food industry - countless
experts with unique perspectives
to share. The podcast platform is the
ideal communications delivery method
to share those conversations. Pet Food
Processing's new More Than Kibble
podcast will expand on the coverage
readers find in our publication and online,
delivering more hard-hitting business
insights and advice from some of the leaders in the pet
food processing space. Tune in to More Than Kibble at www.
petfoodprocessing.net, or wherever you listen to podcasts.
Kimberlie Clyma | Editor, kclyma@sosland.com
6 PET FOOD PROCESSING | March 2023 | www.petfoodprocessing.net
®
EDITORIAL
Editor
Digital Media Editor
Digital Media Associate Editor
Contributing Editors:
Kimberlie Clyma
Jordan Tyler
Nicole Kerwin
Donna Berry
Jennifer Barnett Fox
Keith Loria
Richard Rowlands
Allison Gibeson
PUBLISHING STAFF
Publisher
Dave Crost
Group Publisher Food Business News,
Milling & Baking News and Baking & Snack Mike Gude
Publisher Baking & Snack
Publisher Bake/Supermarket Perimeter
Publisher World Grain
Publisher Dairy Processing
Associate Publisher
Associate Publisher
Media Sales Representative
National Account Executive
National Account Executive
Senior Director of Marketing
and Promotions
Sales Enablement Specialist
Audience Development Manager
Audience Development Coordinator
Audience Database Specialist
Director of Digital Media
Digital Advertising Manager
Advertising Manager
Advertising Coordinator
Design Services Manager
Production Specialist
Senior Design Consultant
Senior Graphic Designer
Promotions Manager
Promotions Media Designer
CORPORATE
Chairman and CEO
President
Chief Financial and
Administrative Officer
Chief Operating Officer
and Executive Editor
Corporate Headquarters
4801 Main St., Suite 650, Kansas City, MO 64112
Phone: (816) 756-1000; Fax: (816) 756-0494
E-mail: PetFoodProcessing@sosland.com
Internet: www.petfoodprocessing.net
James Boddicker
Troy Ashby
Dan Flavin
Matt O'Shea
David DePaul
Bruce Webster
Josh Buttshaw
Tom Huppe
Lily Alvarez
Kathi Gilleland
Whitney Hartman
Dustin Pickman
Carlea Schuler
Hannah Carney
Jon Hall
Carrie Fluegge
Nora Wages
Kayley Kerns
Elisabeth Spillman
Marj Potts
Becky White
Brian Peterman
Jim White
Abby Chronister
Charles S. Sosland
L. Joshua Sosland
Staci Greco
Meyer Sosland
http://www.petfoodprocessing.net http://www.petfoodprocessing.net http://www.petfoodprocessing.net
Pet Food Processing - March 2023

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