Pet Food Processing - May 2023 - 14

" For most fresh brands, and especially
those that only produce
fresh nutrition, their equity remains
rooted in pet parents feeding
their recipes as the entire basis
of a pet's nutrition, " Bernal said.
" With the majority of pet parents
being Millennial or Gen Z, the
price and affordability of this requirement
becomes challenging. "
Logistical challenges
Challenges
also
Wellness Bowl Boosters
Freshly products
marked the company's
first foray into the
fresh/frozen category
in June 2022. The
products can be served
as a meal topper, treat
or complete-andbalanced
meal.
Wellness Pet Company
exist
around
maximizing freshness and shelf life with fresh products
requiring timely transfer to customer distribution channels.
Standard logistics must be adjusted for cold chain
distribution to ensure pet parents receive the finest quality
fresh recipes for their animal. Products need to stay
frozen throughout the delivery process to ensure a safe
arrival at customers' doors. PetPlate works with a number
of different fulfillment centers across the country to
ensure food arrives in a safe and timely manner.
Wellness Pet entered the fresh/frozen category in June
Freshpet's fresh pet
food offerings are sold
out of more than 30,000
Freshpet refrigerators
in 25,000 stores around
the country.
Rachel Vanni
2022 with its Wellness® Bowl Boosters Freshly™ line. The
line includes three recipes - Chicken and Butternut
Squash, Beef and Carrots, and Turkey and Sweet
Potatoes - formulated with high-quality fresh proteins,
rice and vegetables. Loaded with vitamins and minerals,
the foods can serve as a meal topper, treat or completeand-balanced
meal.
Wellness Bowl Boosters strive to offer the freshest
experience by freezing its recipes once cooked. The
process locks in nutrients at the peak of freshness and
supports the optimal feeding experience for pet parents.
Once frozen, Wellness Bowl Boosters can be stored and
shipped using a cold chain distribution network to avoid
thawing or spoiling.
The challenge of making fresh, healthy food and distributing
it across the entire United States and Canada
has become a core advantage and differentiator for
Freshpet. At the time Freshpet first started distributing
its product, a model for this didn't exist, so Freshpet
worked with its retail partners to create a unique offering.
The footprint now includes more than 30,000
Freshpet fridges in 25,000 stores. Supplier partners in
both areas ensure stable returns and safeguard sufficient
supply chain capacity to fulfill customer expectations.
With life busier than ever, consumers naturally demand
convenience. This is boosted by the proliferation
of omnichannel shopping and delivery options that help
consumers avoid a trip to the store. It's a process made
easier with options to shop online, physical brick-andmortar
and wholesale.
To further meet the demand with convenient solutions
beyond Instacart and online ordering, Freshpet
partnered with Petco to introduce Freshpet Custom
Meals, a personalized subscription meal plan. The plan
was created by veterinary nutritionists and is based on
the pet's attributes, sensitivities and health goals with the
convenience of direct-to-door delivery.
Boosting the category
With pets being an important part of the family, longevity
and health are ongoing concerns. But many pet
owners don't actively search for healthy formulations
until they notice something is off with their pet's health,
Webb said. This is when pet parents typically look for
special foods and formulations designed to increase the
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Pet Food Processing - May 2023

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