Pet Food Processing - May 2023 - 65

OPERATIONS
Subject to
By Jordan Tyler | jtyler@sosland.com
negotiation
T
The pet food and treat industry relies heavily on partnerships
up and down the value chain, from ingredient
sourcing all the way to retail. In this high-demand, heavily
saturated market, it's not uncommon for brands of
all sizes to partner with a third-party manufacturer to
create products and cut down on production costs, and
there are several different ways to do so.
" There is absolutely no one size fits all perspective, but
rather it comes back to the nature of the brand, the market
size, the specifics of the product form and formulation,
etc., " said Nate Thomas, co-founder and partner at
BSM Partners, Bentonville, Ark.
The difference between a white label, private label and
co-manufacturing partnership boils down to how much
control a reseller or brand owner has over the formulation
and production of the finished product.
Mike Annis, partner, Husch Blackwell LLP, St. Louis,
noted white label partnerships tend to involve more generic
products sold through multiple retailers and are
ideal for product manufacturers looking to maximize
their economies of scale by selling marginal cost goods.
White label manufacturers also benefit from selling the
product without being responsible for overhead marketing
expenses, which fall on the reseller.
Building manufacturer-brand relationships that are contractually sound.
To have a successful
manufacturer-brand
relationship in
this day and age,
both parties must
be aligned on
capabilities, business
expectations,
brand integrity and
consumer value.
©Yingyaipumi - stock.adobe.com
www.petfoodprocessing.net | May 2023 | PET FOOD PROCESSING 65

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Pet Food Processing - May 2023

Table of Contents for the Digital Edition of Pet Food Processing - May 2023

Pet Food Processing - May 2023 - Intro
Pet Food Processing - May 2023 - FCa
Pet Food Processing - May 2023 - FCb
Pet Food Processing - May 2023 - 1
Pet Food Processing - May 2023 - 2
Pet Food Processing - May 2023 - 3
Pet Food Processing - May 2023 - 4
Pet Food Processing - May 2023 - 5
Pet Food Processing - May 2023 - 6
Pet Food Processing - May 2023 - 7
Pet Food Processing - May 2023 - 8
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Pet Food Processing - May 2023 - 11
Pet Food Processing - May 2023 - 12
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Pet Food Processing - May 2023 - 14
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Pet Food Processing - May 2023 - 65
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https://www.nxtbook.com/sosland/pfp/pet-food-processing-september-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-july-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-may-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-january-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-november-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-july-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-may-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2022
https://digital.petfoodprocessing.net/sosland/pfp/-pet-food-processing-june-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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