Pet Food Processing - May 2023 - 74

PACKAGING
terms and measurements will
aid consumers looking to provide
the best nutrition for their
pets as they seek to combat pet
obesity, said Louise Calderwood,
director of regulatory affairs with
American Feed Industry
Association (AFIA), Arlington, Va.
The new labels may also include
optional graphics that recommend
safe handling practices, letting
consumers know if a product
In an effort to attract
potential purchasers,
Phelps Wellness
Collection packaging
features the Certified
Sustainable Seafood and
Made in the USA icons.
Phelps Pet Products
should be refrigerated or kept separate from human food.
" Our goal as regulators is to make the process of reviewing
a pet food label clear and transparent, " Therrell
said. " We want consumers to understand what they are
purchasing and to know that there is a level of consumer
protection in place. "
Therrell also said consumers sometimes struggle to
understand what complex ingredient statements mean
and if an ingredient listed is a common or usual name, a
scientific name or a vitamin or mineral source. He said
it can be challenging with the current rules for consumers
to understand the intended use of a product.
" I think the intent of some of these changes to make
the information a little more prominently displayed
on the label will help clarify some of those challenges, "
Therrell said.
Given the likelihood these regulations will be approved,
processors should begin preparing now, so they are ready
the
to implement the changes when the time comes.
" The pet food industry is going to have a lot of outreach
to do with customers to communicate some of
these changes and why they have been made, " Therrell
said. " AAFCO worked really closely with industry to
make some of these changes, and we also plan to assist
where we can to provide resources and educational material
to industry and consumers. "
He said this could include videos, flyers, shelf toppers
and handouts, as well as webinars.
" The underlying premise of the modernization process
was to increase the consumer's understanding of the labels, "
Calderwood said. " That has been the focus right from the
start - how to put the labels in a standard format so consumers
know what to look for where and then to use mesSince
pets can't tell their owners what they want to eat, it's up to
pet parents to decipher pet food labels and purchase products
that best suit their companions' needs.
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Pet Food Processing - May 2023

Table of Contents for the Digital Edition of Pet Food Processing - May 2023

Pet Food Processing - May 2023 - Intro
Pet Food Processing - May 2023 - FCa
Pet Food Processing - May 2023 - FCb
Pet Food Processing - May 2023 - 1
Pet Food Processing - May 2023 - 2
Pet Food Processing - May 2023 - 3
Pet Food Processing - May 2023 - 4
Pet Food Processing - May 2023 - 5
Pet Food Processing - May 2023 - 6
Pet Food Processing - May 2023 - 7
Pet Food Processing - May 2023 - 8
Pet Food Processing - May 2023 - 9
Pet Food Processing - May 2023 - 10
Pet Food Processing - May 2023 - 11
Pet Food Processing - May 2023 - 12
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Pet Food Processing - May 2023 - 14
Pet Food Processing - May 2023 - 15
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https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2022
https://digital.petfoodprocessing.net/sosland/pfp/-pet-food-processing-june-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
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https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
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https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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