Pet Food Processing - May 2023 - 76

PACKAGING
Our goal as regulators is to make the process of
reviewing a pet food label clear and transparent. "
Austin Therrell, AAFCO
saging and formatting... comparable to human nutrition. "
Human-grade claims are another area consumers find
confusing, and these claims require processors to carefully
explain their meaning. In the last year, AAFCO has finalized
the human-grade guidelines for manufacturers who
intend to make such claims. Companies can now participate
in a new USDA process verified program and use the
USDA logo if their products meet the standard and pass
the audit, and this process helps support consumer understanding
of human-grade claims, Therrell said.
Supporting animals as they age is another emphasis of
the industry that has led to an increase in claims around
cognition and joint health. These claims provide another
opportunity for consumer education.
" Now that diets are of such quality, our animals are
able to age and live so much longer lives, " Calderwood
said. " There are things we can address through diet, and
manufacturers are placing those on labels so consumers
can look for those. "
Additionally, AFIA has been working to help encourage
the FDA to modernize its policy around the ability
of manufactures to make valid claims. Calderwood said
companies should be able to bring claims with proven
safety and efficacy to the marketplace and communicate
them to consumers.
Telling a sustainability story
In addition to looking to pet food labels to learn about
the product's nutrition, consumers also want to see that
the brand they are purchasing - and supporting through
that purchase - is operating in a sustainable manner. The
agriculture and food industry has seen a lot of develop®
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Pet Food Processing - May 2023

Table of Contents for the Digital Edition of Pet Food Processing - May 2023

Pet Food Processing - May 2023 - Intro
Pet Food Processing - May 2023 - FCa
Pet Food Processing - May 2023 - FCb
Pet Food Processing - May 2023 - 1
Pet Food Processing - May 2023 - 2
Pet Food Processing - May 2023 - 3
Pet Food Processing - May 2023 - 4
Pet Food Processing - May 2023 - 5
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