Pet Food Processing - May 2024 - 17

performance of these materials in processing, as well as
how consumers react to their presence on shelf. "
CRB also finds processors paying more attention to
sustainability in corporate reporting. Ninety-five percent
of companies have sustainability plans.
" Manufacturers believe it's one of the top drivers for
attracting and retaining customers, and it ranked as the
most common driver for product innovation, " Moses said.
A Supermarket Scorecard survey from the ASPCA,
found 91% of the public agree companies should address
both the environment and the humane treatment of farm
animals as a part of their corporate sustainability programs.
Seventy-six percent of those living in urban areas report
being likely to switch pet food brands if they knew they put
more care into sourcing from more humane farms. That
number jumps up to 88% in rural areas and 90% in suburban
areas, according to Maral Cavner, senior manager of
corporate policy, ASPCA Farm Animal Welfare.
" Those under 30 years of age versus those over 30
are more likely to indicate they are concerned about the
welfare of animals raised for food, " Cavner continued.
A notable change is that
some pet owners are trading
down to lower-priced brands. "
Shannon Landry Brown, Packaged Facts
" Nearly nine out of 10 (87%) of those buying pet food
reported being likely to switch to another brand of pet
food if they knew they put more care into where they
source their animal-derived ingredients, " according to
the ASPCA 2023 Pet Food Survey Memo.
Cavner cautioned pet food brands should be wary of
using misleading claims that are not verified to ensure
they're offering products that meet consumers' standards.
" Humane washing " refers to food labels that overstate
higher-welfare farming practices.
Choosing quality
Results from a January 2024 Packaged Facts survey
show product quality is a prime consideration for 71%
of pet owners when deciding what to buy, and for 50% of
pet owners when deciding where to buy it. Good value
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www.petfoodprocessing.net | May 2024 | PET FOOD PROCESSING 17
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Pet Food Processing - May 2024

Table of Contents for the Digital Edition of Pet Food Processing - May 2024

Pet Food Processing - May 2024 - Intro
Pet Food Processing - May 2024 - 1
Pet Food Processing - May 2024 - 2
Pet Food Processing - May 2024 - 3
Pet Food Processing - May 2024 - 4
Pet Food Processing - May 2024 - 5
Pet Food Processing - May 2024 - 6
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https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-may-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-january-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-november-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-july-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-may-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2022
https://digital.petfoodprocessing.net/sosland/pfp/-pet-food-processing-june-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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