Pet Food Processing - May 2024 - 21

COMPANY PROFILE
TAGLINE
a better world for
PETS
N
By Jordan Tyler | jtyler@sosland.com
Nearly 90 years have passed since Mars, Incorporated,
a family-owned, privately held and century-old business
with global headquarters in McLean, Va., entered the pet
nutrition industry. Much has changed in the world over
the last nine decades, but for London-based Mars Pet
Nutrition, a division of the Mars Petcare segment, the
goal has always been high-quality, science-backed nutritional
nourishment.
Mars acquired its first pet care brand, CHAPPIE
canned dog food, from UK-based Chappell Brothers,
Ltd. in 1935. Just a few years later in 1939, the company
entered the cat food space with the acquisition of
KITEKAT. Both brands remain among the company's
now-teeming portfolio to this day.
" Since we entered the pet food market in 1935, our
Mars Pet Nutrition business has been powered by science
and innovation to ensure we're meeting today's pet
parents with the best food options for their pets, " said
Elise Malandain, Ph.D., vice president of research and
development, Mars Pet Nutrition.
Today, Mars Pet Nutrition reaches over 400 million
pet parents and is made up of more than 50 brands
spanning nutrition, health and services for companion
animals - mainly dogs and cats, but also for fish and
horses. In other words, this company is no one-trick
pony when it comes to providing pet care solutions.
Innovation through the ages
PEDIGREE, WHISKAS, SHEBA, CESAR and IAMS are
among Mars Pet Nutrition's most well-known dog and cat
nutrition brands, alongside treat brands GREENIES and
TEMPTATIONS. The company also owns Royal Canin,
a solution-based pet food brand focused
on therapeutic veterinary diets targeting
specific health concerns in pets, and the
Eukanuba brand, which delivers performance
nutrition for highly active and
working dogs.
This stacked cast of flagship brands is
complemented by a collection of newer
names under the Mars Pet Nutrition
umbrella, some of which originated
www.petfoodprocessing.net | May 2024 | PET FOOD PROCESSING 21
The TEMPTATIONS
cat treat brand is
one way Mars Pet
Nutrition seeks to
enhance the humanpet
bond by pairing
science-backed
nutrition with fun
and flavorful treating
occasions.
Mars Pet Nutrition
Mars Pet Nutrition builds on a history of innovation to
deliver science-backed solutions for pets and their owners.
http://www.petfoodprocessing.net

Pet Food Processing - May 2024

Table of Contents for the Digital Edition of Pet Food Processing - May 2024

Pet Food Processing - May 2024 - Intro
Pet Food Processing - May 2024 - 1
Pet Food Processing - May 2024 - 2
Pet Food Processing - May 2024 - 3
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https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-may-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-january-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-november-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-july-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-may-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2022
https://digital.petfoodprocessing.net/sosland/pfp/-pet-food-processing-june-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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