Pet Food Processing - May 2024 - 51

COMPANY PROFILE
living the
dream
A
By Kimberlie Clyma | kclyma@sosland.com
After years of working in the pet food industry, Jaime
Cooper and Paul Paige decided there was something
missing. A void that needed to be filled.
" We spent a lot of time going to industry events, like
SuperZoo and Global Pet Expo, and representation in
our industry was very low - it was lacking, " Cooper
said. " Every year, there were emerging brands and new
products that would come out on the market, and every
year we noticed that nothing really fit us and our dogs
and what we loved to feed them. It was a stark reminder
that you need representation in the industry that you're
in, and in the products that you buy.
" We thought there was a whitespace, something that
was lacking in this industry - something that represented
our culture and the music we grew up loving,
something that represented us - and we wanted to see
if we could fill it, " Cooper explained. " That's the reason
we decided to start D.R.E.A.M. - for representation and
inclusion. "
D.R.E.A.M. - Dogs Rule Everything Around Me -
was the brainchild of Paige. After coming up with the
name and brainstorming the brand's message, Paige invited
his longtime industry friend Cooper to partner up
and bring the concept - a pet treat brand which combines
the nostalgia of 80s-era hip-hop with high-quality,
healthy pet treats - to fruition.
The duo started their brand in 2021 and set out on
their mission to, " make sure we have a hand in changing
the pet food landscape by being unapologetic, authentic,
and a voice to the unrepresented. "
www.petfoodprocessing.net | May 2024 | PET FOOD PROCESSING 51
Paul Paige (left) and
Jaime Cooper created
D.R.E.A.M. Pet Food
to bring more fun and
representation to the
pet treat aisle.
D.R.E.A.M. Pet Food
The duo behind
D.R.E.A.M. Pet Food is
working to deliver healthy
pet treats that stand out
in the pet aisle.
http://www.petfoodprocessing.net

Pet Food Processing - May 2024

Table of Contents for the Digital Edition of Pet Food Processing - May 2024

Pet Food Processing - May 2024 - Intro
Pet Food Processing - May 2024 - 1
Pet Food Processing - May 2024 - 2
Pet Food Processing - May 2024 - 3
Pet Food Processing - May 2024 - 4
Pet Food Processing - May 2024 - 5
Pet Food Processing - May 2024 - 6
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https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-may-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-january-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-november-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-july-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-may-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2022
https://digital.petfoodprocessing.net/sosland/pfp/-pet-food-processing-june-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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