Pet Food Processing - May 2024 - 53

Try it at our
Innovation
Center
ftiinc.org/innovation
D.R.E.A.M. pet treat packages feature the company's mascot,
Benny, sporting a signature hip-hop Kangol hat and gold chain.
D.R.E.A.M. Pet Food
Outside assistance
Part of the D.R.E.A.M. team's strategy to help grow their
brand was to take advantage of all the resources at their disposal,
which included working with SKU, a CPG accelerator
program designed for early-stage consumer product companies.
SKU brings together young brands with mentors to
help new startups propel their growth.
" SKU organizes two tracks a year and we've been doing it
for 13 years - more than 140 companies run through the
program, " said Buff Grebe, executive director of SKU. " It's
an ecosystem where we connect founders of startups with
mentors and investors. We are always looking for emerging
brands who already have traction in the market to take
through the program. "
In 2023, the organization offered its first-ever accelerator
track dedicated to pet care startups, and D.R.E.A.M. was
lucky enough to be a part of that inaugural group.
" Pet care is hot. We all know about the humanization of
pets - it's a $150 billion industry and it's still growing really
fast, " Grebe said. " It's a booming business with a lot of activity,
so that's why we got so hot on pet care. "
During each 12-week program, SKU presents the brands
with a customized curriculum focused on the entire CPG
ecosystem, advanced operations support, and access to
funding. The program combines online training with inperson
networking and a course finale brand pitch session.
Throughout the program, participating brands are partFTIINC.ORG/CVM
309.588.4803
www.petfoodprocessing.net
| May 2024 | PET FOOD PROCESSING 53

http://www.ftiinc.org/innovation http://www.FTIINC.ORG/CVM

Pet Food Processing - May 2024

Table of Contents for the Digital Edition of Pet Food Processing - May 2024

Pet Food Processing - May 2024 - Intro
Pet Food Processing - May 2024 - 1
Pet Food Processing - May 2024 - 2
Pet Food Processing - May 2024 - 3
Pet Food Processing - May 2024 - 4
Pet Food Processing - May 2024 - 5
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https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-july-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-may-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-january-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-november-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-july-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-may-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2022
https://digital.petfoodprocessing.net/sosland/pfp/-pet-food-processing-june-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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