Pet Food Processing - November 2023 - 37

explained. " So we spend a considerable amount of time,
energy, money and everything else to really uncover the
joys in there, but to also uncover the struggles that are real
in those relationships, so that we always have the right
product at the right moment. "
A proactive approach
Though humanization is clearly at the forefront of The
J.M. Smucker Company's pet food and treat strategy, this
movement is just a part of the full equation. Another important
aspect for the company is taking a more proactive
approach to evolving consumer demand - something
Freitag and Jansen call " active listening. "
" We're constantly listening to where the consumer wants
to go, " Freitag explained. " A huge portion of dog-owning
households are now Millennials and Gen Z. We know that
their attitudes toward dog and cat ownership and the connection
they have with their pet is continuing to evolve,
and we're going to continue to evolve with them as well. "
The company isn't merely keeping an eye on consumer
demand but is lasering its focus on consumers' needs.
" Where is the consumer shifting? Where are they going?
What are those unmet needs? " Cusick said. " As we
think about Milk-Bone, it's about investing in the brand,
building that emotional connection, and developing
products that are going to meet those needs - and even
some of the unmet needs. "
This active listening approach ensures the company
The company
embarked on a
Wet 2.0 project to
revitalize its wet cat
food formulas.
THE INDUSTRY
LEADER IN
SANITARY TWIN
SCREW PUMPS
* Largest installed base in North America
* Largest inventory of In-stock Pumps and
Spare Parts
Application Experience
Over 100 Years of
* Product & Viscosity Testing at our Pilot Plant
* 3A and EHEDG Certifi ed
* Schedule On-site or Virtual Presentations
* Maintenance Training & Start Up Assistance
LEARN MORE:
1-855-Axifl ow
www.Axifl owtechnologies.com
info@axifl owtechnologies.com
www.petfoodprocessing.net | November 2023 | PET FOOD PROCESSING 37

http://www.axiflowtechnologies.com

Pet Food Processing - November 2023

Table of Contents for the Digital Edition of Pet Food Processing - November 2023

Pet Food Processing - November 2023 - Intro
Pet Food Processing - November 2023 - FCa
Pet Food Processing - November 2023 - FCb
Pet Food Processing - November 2023 - 1
Pet Food Processing - November 2023 - 2
Pet Food Processing - November 2023 - 3
Pet Food Processing - November 2023 - 4
Pet Food Processing - November 2023 - 5
Pet Food Processing - November 2023 - 6
Pet Food Processing - November 2023 - 7
Pet Food Processing - November 2023 - 8
Pet Food Processing - November 2023 - 9
Pet Food Processing - November 2023 - 10
Pet Food Processing - November 2023 - 11
Pet Food Processing - November 2023 - 12
Pet Food Processing - November 2023 - 13
Pet Food Processing - November 2023 - 14
Pet Food Processing - November 2023 - 15
Pet Food Processing - November 2023 - 16
Pet Food Processing - November 2023 - 17
Pet Food Processing - November 2023 - 18
Pet Food Processing - November 2023 - 19
Pet Food Processing - November 2023 - 20
Pet Food Processing - November 2023 - 21
Pet Food Processing - November 2023 - 22
Pet Food Processing - November 2023 - 23
Pet Food Processing - November 2023 - 24
Pet Food Processing - November 2023 - 25
Pet Food Processing - November 2023 - 26
Pet Food Processing - November 2023 - 27
Pet Food Processing - November 2023 - 28
Pet Food Processing - November 2023 - 29
Pet Food Processing - November 2023 - 30
Pet Food Processing - November 2023 - 31
Pet Food Processing - November 2023 - 32
Pet Food Processing - November 2023 - 33
Pet Food Processing - November 2023 - 34
Pet Food Processing - November 2023 - 35
Pet Food Processing - November 2023 - 36
Pet Food Processing - November 2023 - 37
Pet Food Processing - November 2023 - 38
Pet Food Processing - November 2023 - 39
Pet Food Processing - November 2023 - 40
Pet Food Processing - November 2023 - 41
Pet Food Processing - November 2023 - 42
Pet Food Processing - November 2023 - 43
Pet Food Processing - November 2023 - 44
Pet Food Processing - November 2023 - 45
Pet Food Processing - November 2023 - 46
Pet Food Processing - November 2023 - 47
Pet Food Processing - November 2023 - 48
Pet Food Processing - November 2023 - 49
Pet Food Processing - November 2023 - 50
Pet Food Processing - November 2023 - 51
Pet Food Processing - November 2023 - 52
Pet Food Processing - November 2023 - 53
Pet Food Processing - November 2023 - 54
Pet Food Processing - November 2023 - 55
Pet Food Processing - November 2023 - 56
Pet Food Processing - November 2023 - 57
Pet Food Processing - November 2023 - 58
Pet Food Processing - November 2023 - 59
Pet Food Processing - November 2023 - 60
Pet Food Processing - November 2023 - 61
Pet Food Processing - November 2023 - 62
Pet Food Processing - November 2023 - 63
Pet Food Processing - November 2023 - 64
Pet Food Processing - November 2023 - 65
Pet Food Processing - November 2023 - 66
Pet Food Processing - November 2023 - 67
Pet Food Processing - November 2023 - 68
Pet Food Processing - November 2023 - 69
Pet Food Processing - November 2023 - 70
Pet Food Processing - November 2023 - 71
Pet Food Processing - November 2023 - 72
Pet Food Processing - November 2023 - 73
Pet Food Processing - November 2023 - 74
Pet Food Processing - November 2023 - 75
Pet Food Processing - November 2023 - 76
Pet Food Processing - November 2023 - 77
Pet Food Processing - November 2023 - 78
Pet Food Processing - November 2023 - 79
Pet Food Processing - November 2023 - 80
Pet Food Processing - November 2023 - 81
Pet Food Processing - November 2023 - 82
Pet Food Processing - November 2023 - 83
Pet Food Processing - November 2023 - 84
Pet Food Processing - November 2023 - 85
Pet Food Processing - November 2023 - 86
Pet Food Processing - November 2023 - 87
Pet Food Processing - November 2023 - 88
Pet Food Processing - November 2023 - 89
Pet Food Processing - November 2023 - 90
Pet Food Processing - November 2023 - 91
Pet Food Processing - November 2023 - 92
Pet Food Processing - November 2023 - 93
Pet Food Processing - November 2023 - 94
Pet Food Processing - November 2023 - 95
Pet Food Processing - November 2023 - 96
Pet Food Processing - November 2023 - 97
Pet Food Processing - November 2023 - 98
Pet Food Processing - November 2023 - 99
Pet Food Processing - November 2023 - 100
https://www.nxtbook.com/sosland/pfp/pet-food-processing-november-2024
https://www.nxtbook.com/sosland/pfp/pet-food-processing-september-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-july-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-may-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-january-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-november-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-july-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-may-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2022
https://digital.petfoodprocessing.net/sosland/pfp/-pet-food-processing-june-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
https://www.nxtbookmedia.com