Pet Food Processing - November 2023 - 40

COMPANY PROFILE
We're built to lead. Our position within these categories
gave us the confidence that these are the right spaces
for us that have a ton of growth potential. "
Judd Freitag, The J.M. Smucker Company
continuing to drive the business, " he
said. " Over the past couple of years,
we've had an exciting run with MilkBone,
revitalizing and adding new
graphics, new marketing campaigns,
as well as big innovation. We're continuing
to breathe new energy and
life into the brand and making it
continually relevant, especially with
the younger consumers that are entering
the category. "
To maintain the relevancy of
Milk-Bone's base business, the
brand collaborated with fashion
brand Only NY, launching a variety
of human clothing and dog walking
supplies. According to Cusick,
the collab sold out of many items
within mere days.
This balancing act of developing
new innovations while also revitalizing
its foundational brands
is proving fruitful for The J.M.
Smucker Company. According to
the company's recently released
first-quarter financials, net sales
for its retail pet foods segment
increased 22%, or $79.7 million,
when excluding the recent divesture.
The company's reorganized
portfolio reportedly increased net
sales by 12%, partially driven by
growing demand for Milk-Bone
products.
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Company can also refocus its investment
efforts. According to
Freitag, this provides the company
a benefit when collaborating with
a variety of retailers, including
mass/grocery, pet specialty and
e-commerce.
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ple of core categories, it allows us
to be a little bit more intimate with
what our retailers are doing, as
well with what their strategies are
and how we can partner with them
to grow their businesses too, " he
explained.
For the future, The J.M. Smucker
Company has ambitious plans to

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Pet Food Processing - November 2023

Table of Contents for the Digital Edition of Pet Food Processing - November 2023

Pet Food Processing - November 2023 - Intro
Pet Food Processing - November 2023 - FCa
Pet Food Processing - November 2023 - FCb
Pet Food Processing - November 2023 - 1
Pet Food Processing - November 2023 - 2
Pet Food Processing - November 2023 - 3
Pet Food Processing - November 2023 - 4
Pet Food Processing - November 2023 - 5
Pet Food Processing - November 2023 - 6
Pet Food Processing - November 2023 - 7
Pet Food Processing - November 2023 - 8
Pet Food Processing - November 2023 - 9
Pet Food Processing - November 2023 - 10
Pet Food Processing - November 2023 - 11
Pet Food Processing - November 2023 - 12
Pet Food Processing - November 2023 - 13
Pet Food Processing - November 2023 - 14
Pet Food Processing - November 2023 - 15
Pet Food Processing - November 2023 - 16
Pet Food Processing - November 2023 - 17
Pet Food Processing - November 2023 - 18
Pet Food Processing - November 2023 - 19
Pet Food Processing - November 2023 - 20
Pet Food Processing - November 2023 - 21
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Pet Food Processing - November 2023 - 24
Pet Food Processing - November 2023 - 25
Pet Food Processing - November 2023 - 26
Pet Food Processing - November 2023 - 27
Pet Food Processing - November 2023 - 28
Pet Food Processing - November 2023 - 29
Pet Food Processing - November 2023 - 30
Pet Food Processing - November 2023 - 31
Pet Food Processing - November 2023 - 32
Pet Food Processing - November 2023 - 33
Pet Food Processing - November 2023 - 34
Pet Food Processing - November 2023 - 35
Pet Food Processing - November 2023 - 36
Pet Food Processing - November 2023 - 37
Pet Food Processing - November 2023 - 38
Pet Food Processing - November 2023 - 39
Pet Food Processing - November 2023 - 40
Pet Food Processing - November 2023 - 41
Pet Food Processing - November 2023 - 42
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https://www.nxtbook.com/sosland/pfp/pet-food-processing-november-2024
https://www.nxtbook.com/sosland/pfp/pet-food-processing-september-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-july-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-may-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-january-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-november-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-july-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-may-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2022
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https://digital.petfoodprocessing.net/sosland/pfp/-pet-food-processing-june-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
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https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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