Pet Food Processing - November 2023 - 45

INGREDIENTS
more than
meets the eye
y
Fruit and vegetable inclusions in pet foods help processors
satisfy the pet parent's need for visually appealing products.
By Donna Berry | petfoodprocessing@sosland.com
P
Pet parents buy with their eyes. Even the pickiest of pets
does not care about visual appeal. For them, it's all about
taste, texture and smell.
" Pets don't read the label or care about
the pretty
package; however, the pet parent typically does, " said
Brett Sher, head of research and development and chief
of operations, Evanger's Dog and Cat Food Company
and Against the Grain Pet Foods, Markham, Ill.
" Evanger's has always used whole pieces of veggies in
our wet foods because it does in fact have a visual appeal
to the customer. The pet parent is able to clearly see
what ingredients and how much is being added to the
food. In addition, foods with whole fruits and vegetables
have more of a home-cooked look, which is what we are
mimicking just on a large scale. "
Looks matter
Thirty-three percent of US pet owners say the ingredients
in their pet's food influences their purchasing decisions,
according to Innova's Category Insider: Trends in
Pet Food, March 2023.
" Specifically, they are looking for safe, quality food
with ingredients that offer complete nutrition and are
natural/clean label, " said Vicki Gawlinski, director of
content and communications, Van Drunen Farms,
Momence, Ill. " Fruit and vegetable pieces are easy to
identify ingredients that pet owners are comfortable eating
themselves, which gives them confidence that they
are also beneficial for their pets. "
Robert Mason, applications technologist, Balchem
Animal Health and Nutrition, Montvale, NJ, said, " Pet
parents want their pets to 'eat like them.' Anything that
can differentiate your product from competitors helps to
draw consumer attention. This is especially true as historically
pet feed and treats are extruded, brown pellets,
so anything producers can do beyond this imagery can
further market their products. "
A Better Dog Food from A Better Treat, Los Angeles,
www.petfoodprocessing.net | November 2023 | PET FOOD PROCESSING 45
A Better Dog Food
is a kibble product
that contains
recognizable chunks
of ingredients
including salmon,
chicken, broccoli
and carrots.
A Better Treat

http://www.petfoodprocessing.net

Pet Food Processing - November 2023

Table of Contents for the Digital Edition of Pet Food Processing - November 2023

Pet Food Processing - November 2023 - Intro
Pet Food Processing - November 2023 - FCa
Pet Food Processing - November 2023 - FCb
Pet Food Processing - November 2023 - 1
Pet Food Processing - November 2023 - 2
Pet Food Processing - November 2023 - 3
Pet Food Processing - November 2023 - 4
Pet Food Processing - November 2023 - 5
Pet Food Processing - November 2023 - 6
Pet Food Processing - November 2023 - 7
Pet Food Processing - November 2023 - 8
Pet Food Processing - November 2023 - 9
Pet Food Processing - November 2023 - 10
Pet Food Processing - November 2023 - 11
Pet Food Processing - November 2023 - 12
Pet Food Processing - November 2023 - 13
Pet Food Processing - November 2023 - 14
Pet Food Processing - November 2023 - 15
Pet Food Processing - November 2023 - 16
Pet Food Processing - November 2023 - 17
Pet Food Processing - November 2023 - 18
Pet Food Processing - November 2023 - 19
Pet Food Processing - November 2023 - 20
Pet Food Processing - November 2023 - 21
Pet Food Processing - November 2023 - 22
Pet Food Processing - November 2023 - 23
Pet Food Processing - November 2023 - 24
Pet Food Processing - November 2023 - 25
Pet Food Processing - November 2023 - 26
Pet Food Processing - November 2023 - 27
Pet Food Processing - November 2023 - 28
Pet Food Processing - November 2023 - 29
Pet Food Processing - November 2023 - 30
Pet Food Processing - November 2023 - 31
Pet Food Processing - November 2023 - 32
Pet Food Processing - November 2023 - 33
Pet Food Processing - November 2023 - 34
Pet Food Processing - November 2023 - 35
Pet Food Processing - November 2023 - 36
Pet Food Processing - November 2023 - 37
Pet Food Processing - November 2023 - 38
Pet Food Processing - November 2023 - 39
Pet Food Processing - November 2023 - 40
Pet Food Processing - November 2023 - 41
Pet Food Processing - November 2023 - 42
Pet Food Processing - November 2023 - 43
Pet Food Processing - November 2023 - 44
Pet Food Processing - November 2023 - 45
Pet Food Processing - November 2023 - 46
Pet Food Processing - November 2023 - 47
Pet Food Processing - November 2023 - 48
Pet Food Processing - November 2023 - 49
Pet Food Processing - November 2023 - 50
Pet Food Processing - November 2023 - 51
Pet Food Processing - November 2023 - 52
Pet Food Processing - November 2023 - 53
Pet Food Processing - November 2023 - 54
Pet Food Processing - November 2023 - 55
Pet Food Processing - November 2023 - 56
Pet Food Processing - November 2023 - 57
Pet Food Processing - November 2023 - 58
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Pet Food Processing - November 2023 - 60
Pet Food Processing - November 2023 - 61
Pet Food Processing - November 2023 - 62
Pet Food Processing - November 2023 - 63
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Pet Food Processing - November 2023 - 69
Pet Food Processing - November 2023 - 70
Pet Food Processing - November 2023 - 71
Pet Food Processing - November 2023 - 72
Pet Food Processing - November 2023 - 73
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https://www.nxtbook.com/sosland/pfp/pet-food-processing-november-2024
https://www.nxtbook.com/sosland/pfp/pet-food-processing-september-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-july-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-may-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-january-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-november-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-july-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-may-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2022
https://digital.petfoodprocessing.net/sosland/pfp/-pet-food-processing-june-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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