Pet Food Processing - November 2023 - 86
DISTRIBUTION
To succeed in
international markets,
Evanger's pays
close attention to
different consumer
preferences.
Evanger's
" Before 2020, China restricted
US pet food with poultry and
ruminant ingredients, which
forced US pet
food manufacturers
to make costly decisions
about whether to reformulate
their pet food and treats
or lose out in this burgeoning
marketplace, " Tumbarello said.
" By
highlighting
the US Trade Representative to lift
these
these restrictions
through the US-China Phase One Agreement. "
Another example of a stringent regulatory environment
is the European Union. It has a complex system
of approval and registration for pet food products,
designed to ensure the highest standards of hygiene,
safety and quality. This can be a major barrier to entry
for non-EU manufacturers seeking to access the
European market.
" The European Union's pet food is governed by regulation
1831/2003. It regulates the additives permitted
in animal feed, and as applicable, their maximum limits, "
said Holly Sher, president and owner of Evanger's,
Markham, Ill. " There are others addressing grain-free,
organic, natural product claims that must meet stringent
regulatory requirements. "
86 PET FOOD PROCESSING | November 2023 | www.petfoodprocessing.net
challenges
with the US government,
the AFIA worked with the Office of
Global pet food preferences
Understanding diverse consumer preferences is another
pivotal aspect for pet food manufacturers aiming for
global reach. Factors like cultural practices, economic
growth and religious beliefs not only influence consumer
choices, but also guide the development and marketing
strategies of pet food products in different parts of
the world.
" Consumer preferences for pet food can differ significantly
based on factors such as cultural norms, dietary
trends, price sensitivity and pet ownership habits, "
Croucher said. " For example, the requirements for Halal
food play a significant role in the Malaysian market as
many Muslim pet owners prefer to feed their pets Halalcertified
pet food to ensure that it complies with their
religious beliefs. "
The rise of the middle class in developing countries
has also contributed to the growth of pet ownership and
demand for high-quality pet food products. This trend
is particularly evident in Asian countries like Vietnam,
where a growing number of affluent consumers are seeking
premium pet food options for their pets.
" AFIA's global policy team has been focusing on
Vietnam as a country of interest, given the country has
the fastest growing middle class across Asia, currently at
33 million, " Tumbarello said. " Rising disposable incomes
and pet owners switching from feeding unprepared food
to prepared dog and cat food is leading to these dynamic
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Pet Food Processing - November 2023
Table of Contents for the Digital Edition of Pet Food Processing - November 2023
Pet Food Processing - November 2023 - Intro
Pet Food Processing - November 2023 - FCa
Pet Food Processing - November 2023 - FCb
Pet Food Processing - November 2023 - 1
Pet Food Processing - November 2023 - 2
Pet Food Processing - November 2023 - 3
Pet Food Processing - November 2023 - 4
Pet Food Processing - November 2023 - 5
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