PET Food Processing - October 2021 - 21

LATEST AND
GREATEST
A look back at some of the most on-trend
pet food and treat product launches of 2021.
By Jordan Tyler | jtyler@sosland.com
C
Consumer demand for plant-based and meat-free recipes, solutions-based
formulas, kibble alternatives, fresh options, products
speaking to sustainability, and better variety in formulas
and formats can be seen in the long list of new pet food and
treat products launched so far in 2021. Following more than a
year and a half of lingering uncertainty, this market continues
to show resilience and attention to the nutritional novelties pet
parents are seeking.
This non-comprehensive compilation of new pet nutrition
products launched this year exemplifies these trends and others
and provides a snapshot of which product attributes are likely to
continue driving innovation in this market for years to come.
Spring & Sprout
Freshpet debuted its first 100% plant-based fresh dog food in
September, featuring plant-based proteins, cage-free eggs, fruits
and vegetables. The vegetarian option will first be sold in the refrigerators
of more than 900 Petco stores across the United States
before becoming more widely available in 2022.
Harmless Huntâ„¢ Mouse Cookies for Cats
Because, Animals introduced its first cultured meat pet treat at
SuperZoo in August. Its Harmless Hunt cookies are formulated
with lab-cultured mouse meat, tempeh, miso, nutritional yeast
and other cultured ingredients to develop a protein treat without
needing to harvest any real meat from animals or using fetal
bovine serum.
Freeze-Dried and Shelf-Stable Fresh
Under new ownership, Natural Balance is beefing up its product
assortment. The company introduced two brand-new dog
food offerings in August: Freeze-Dried Raw and Platefulls
Pouches, a gently cooked, shelf-stable fresh option. This adds
to the company's existing portfolio of dry and wet limited-ingredient
pet foods.
www.petfoodprocessing.net | October 2021 | PET FOOD PROCESSING 21
SPRING & SPROUT
HARMLESS HUNTâ„¢ MOUSE
COOKIES FOR CATS
FREEZE-DRIED AND
SHELF-STABLE FRESH
http://www.petfoodprocessing.net

PET Food Processing - October 2021

Table of Contents for the Digital Edition of PET Food Processing - October 2021

PET Food Processing - October 2021 - Intro
PET Food Processing - October 2021 - 1
PET Food Processing - October 2021 - 2
PET Food Processing - October 2021 - 3
PET Food Processing - October 2021 - 4
PET Food Processing - October 2021 - 5
PET Food Processing - October 2021 - 6
PET Food Processing - October 2021 - 7
PET Food Processing - October 2021 - 8
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https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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