PET Food Processing - October 2022 - 12

STATE OF THE INDUSTRY
US Multi-outlet* (52 weeks ending Aug. 7, 2022)
Product Category
Dollar sales in
millions (change)
Dry Dog Food
Dry Cat Food
Wet Dog Food
Wet Cat Food
Refrigerated/Frozen Cat Food
Dog Treats
Cat Treats
$5,986 (12.3%)
$2,836 (13.2%)
$2,405 (14.2%)
$2,992 (14.4%)
Refrigerated/Frozen Dog Food $699 (35.8%)
$11.1 (22.5%)
$3,542 (9.6%)
$1,117 (14.9%)
* US Multi-Outlet includes grocery, mass market, military, select clubs and dollar retailers. **Change is compared to same period one year ago.
Source:Chicago-based market research firm IRI
Unit sales in
millions (change)
Price per unit
(change)
361 (0.4%)
285 (-0.9%)
857 (-6.9%)
1,889 (-3.6%)
85 (21.5%)
2.2 (7.6%)
587 (0.2%)
389 (6.4%)
$16.58 (11.9%)
$9.96 (14.3%)
$2.81 (22.7%)
$1.58 (18.7%)
$8.26 (11.7%)
$5.10 (13.9%)
$6.04 (9.4%)
$2.87 (8.0%)
consumer distributor, they're looking for more than
just the basics to feed their four-legged family members.
While complete-and-balanced food options are
always on the menu, pet parents are looking for more
from the pet food formats they choose.
During a presentation at SuperZoo 2022 in Las
Vegas, market research firm NielsenIQ shared its latest
pet industry data shedding some light on the pet
food innovations available on the market today.
Pet food sales with specific functional attributes
are growing rapidly. According to NielsenIQ, sales of
products offering mental health, mood and stress relief
are up 34% from August 2021 to July 2022; those
offering performance support are up 32%; urinary
health are up 27%; kidney health are up 22%; and
heart health are up 19%. Those offering skin and coat
health and cellular function support are both up 18%;
and products boasting immune system, digestive and
joint health are all up 15% from 2021 to 2022.
Not only are there more products on the market
touting these functional benefits, but online search
volume growth across pet retail channels shows
continued interest in specific product attributes.
According to NielsenIQ, pet parents frequently search
for products that specialize in dental health, hairball
control and anxiety health. Between August 2021 and
July 2022, the most-searched pet product attributes
included calming, urinary health, sensitive stomach
and weight control.
12 PET FOOD PROCESSING | October 2022 | www.petfoodprocessing.net
The pet supplement segment of the market continues
to expand with probiotic ingredients, gut
health, behavior assistance, joint health and stress
relief being some of the trending attributes. In fact,
pet supplement purchases are growing at a faster rate
than the same category for humans - up 11% for pet
supplements and only up 6% for human supplements,
vitamins and minerals. Dollar sales for gut health pet
supplements grew 213% from the second quarter of
2021 to the second quarter of 2022, and behavior assistance
supplements were up 132%.
Products and supplements containing CBD have
been growing rapidly year after year. On a threeyear
basis, CBD pet supplement sales were up 236%,
while CBD pet food sales grew 377%, according to
NielsenIQ.
" CBD is being included in pet treats and supplements
for the same reason they are being produced
for human consumers, for their purported health
benefits, " said Hilary Brown, director of research and
development, SōRSE Technology, Seattle. " Consumers
are typically interested in using CBD for their animals'
general wellness. "
Pet parents are looking to CBD to help their pets
with cancer, epilepsy and seizures, stress and anxiety,
digestion and nausea, pain and inflammation due to
joint problems, aging and degenerative diseases, and
skin inflammation and allergies. Between August
2021 and July 2022, CBD-inclusive pet supplement
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PET Food Processing - October 2022

Table of Contents for the Digital Edition of PET Food Processing - October 2022

PET Food Processing - October 2022 - Intro
PET Food Processing - October 2022 - 1
PET Food Processing - October 2022 - 2
PET Food Processing - October 2022 - 3
PET Food Processing - October 2022 - 4
PET Food Processing - October 2022 - 5
PET Food Processing - October 2022 - 6
PET Food Processing - October 2022 - 7
PET Food Processing - October 2022 - 8
PET Food Processing - October 2022 - 9
PET Food Processing - October 2022 - 10
PET Food Processing - October 2022 - 11
PET Food Processing - October 2022 - 12
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PET Food Processing - October 2022 - 14
PET Food Processing - October 2022 - 15
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PET Food Processing - October 2022 - 17
PET Food Processing - October 2022 - 18
PET Food Processing - October 2022 - 19
PET Food Processing - October 2022 - 20
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https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2022
https://digital.petfoodprocessing.net/sosland/pfp/-pet-food-processing-june-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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