PET Food Processing - October 2022 - 31

CURRENT AND
CUTTING-EDGE
A look back at the most on-trend and innovative pet food,
treat and supplement product launches over the past year.
By Nicole Kerwin | nkerwin@sosland.com
A
As product trends continue to evolve and pet owners become
more aware of their pets' health, processors are determined to remain
at the forefront of the curve, launching innovative products
to appease consumers. For 2022, products inspired by human
foods and snacks, plant-based and alternative protein formulas,
fresh options and solution-based functional diets were particularly
popular, catering to humanization and premiumization
trends. With consumer demographics shifting, younger generations
gaining purchasing power and pet ownership continuing to
grow, the industry will continue to see demand for more of these
products, forcing processors to push innovation in the face of ongoing
supply chain challenges.
This new product compilation provides a snapshot of the
newest, on-trend products launched from December 2021 to
September 2022, all seeking to meet consumer demands and appease
pet appetites.
Come-pooch-a™
Ending 2021 with a bang, NutriSource Pet Foods launched its
kombucha-inspired meal toppers for dogs. Formulated with natural
postbiotics to promote gut and digestive health, the toppers
can be added to a water dish or fed over kibble as a palatability
and hydration booster. The Come-pooch-a line is the company's
first product in the meal topper category.
Veterinary HPM® Spay and Neuter
Animal health company Virbac made its first foray into the pet nutrition
market with a line specifically formulated for spayed and
neutered pets. The dry kibble line boasts two cat food and four
dog food formulas: Junior Cat Food, Adult Cat Food, Small & Toy
Junior Dog Food, Small & Toy Adult Dog Food, Large & Medium
Junior Dog Food and Large & Medium Adult Dog Food.
Waggin Water
This pet hydration company launched in January, touting its
functional and flavorless waters for dogs. The company's waters
are available in Original, CBD Water and Dental Water recipes,
with plans for Probiotic Water, Hip & Joint Water, Vitamin Water
and Electrolyte Water. The innovative products provide dogs
with a boost of hydration and additional nutritional and health
benefits.
www.petfoodprocessing.net | October 2022 | PET FOOD PROCESSING 31
WAGGIN WATER
VIRBAC
NUTRISOURCE
http://www.petfoodprocessing.net

PET Food Processing - October 2022

Table of Contents for the Digital Edition of PET Food Processing - October 2022

PET Food Processing - October 2022 - Intro
PET Food Processing - October 2022 - 1
PET Food Processing - October 2022 - 2
PET Food Processing - October 2022 - 3
PET Food Processing - October 2022 - 4
PET Food Processing - October 2022 - 5
PET Food Processing - October 2022 - 6
PET Food Processing - October 2022 - 7
PET Food Processing - October 2022 - 8
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https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2022
https://digital.petfoodprocessing.net/sosland/pfp/-pet-food-processing-june-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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