PET Food Processing - September 2021 - 18

PROCESSOR PROFILE
Co-owner of
NaturPak, Pawel
Marciniak, believes
Tetra Pak retortable
packaging systems
offer a better option
than cans and
pouches and are
ideal for premium
wet pet food
formulas.
by the same firm, 16% of dog owners and 14% of cat
owners had already purchased a meal topper product,
with 44% reporting they generally liked the idea of meal
toppers. For pet owners who prefer the convenience
of dry, introducing a wet formula as an add-on brings
some of the nutritional benefits and palatability of wet
into a pet's diet.
NaturPak's production is currently divided with about
85% dedicated to complete-and-balanced nutrition and
15% to toppers and broths, with the company reporting
an increased interest in this latter product category.
The company's belief in the nutritional benefits of
wet pet foods is rivaled only by its commitment to Tetra
Pak's processing and packaging technology.
" It's packaging for the 21st century that has been
around for many years, " Pawel said. " It's perfect not only
from an environmental point of view but also for transportation
and durability, which is especially important
with the growth in e-commerce. The can had its place a
long time ago when that was all that was available, but
technology has progressed. "
According to Tetra Pak, cartons are durable, space efficient
on the shelf and during transportation, and lightweight,
which all contribute to a lower carbon footprint.
The packaging is also recyclable with Tetra Pak reporting
61% of US households have access to carton recycling
programs and 20% of cartons currently being recycled.
Although pet food in cartons can be produced for any
price point, NaturPak's ingredient and nutrition philosophies
pair best with brands offering premium product lines.
" This platform can use cheap ingredients but at the
end of the day we need to present something for our
18 PET FOOD PROCESSING | September 2021 | www.petfoodprocessing.net
The new 162,000-square-foot facility features two automated wet
pet food processing lines.
customers and for our pets that is nutritionally balanced,
helps them live longer and supports their health, " Pawel
said. " Of course, we need to be sensitive about what people
can afford but, at the same time from a nutritional
point of view, we need to make sure that it's the right
balance of quality ingredients that deliver the required
nutrients for the pet. "
NaturPak typically spends six to eight months working
with its customers to develop new products that
meet all necessary regulatory requirements and its own
internal processes designed to ensure the long-term success
of the products the company helps bring to market.
Products that are currently offered in cans could transition
fairly easily to cartons, but they do require some adjustments
because NaturPak's production process is a bit
different from typical canning processes. NaturPak has
a full-time animal nutritionist on staff who works with
customers on product development.
NaturPak offers a slow-cook process, which allows the
company to create specific textures and flavors designed
for different pet preferences. For example, according to
Pawel, cats prefer slow-cooked, very soft-textured meats
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PET Food Processing - September 2021

Table of Contents for the Digital Edition of PET Food Processing - September 2021

PET Food Processing - September 2021 - Intro
PET Food Processing - September 2021 - 1
PET Food Processing - September 2021 - 2
PET Food Processing - September 2021 - 3
PET Food Processing - September 2021 - 4
PET Food Processing - September 2021 - 5
PET Food Processing - September 2021 - 6
PET Food Processing - September 2021 - 7
PET Food Processing - September 2021 - 8
PET Food Processing - September 2021 - 9
PET Food Processing - September 2021 - 10
PET Food Processing - September 2021 - 11
PET Food Processing - September 2021 - 12
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PET Food Processing - September 2021 - 14
PET Food Processing - September 2021 - 15
PET Food Processing - September 2021 - 16
PET Food Processing - September 2021 - 17
PET Food Processing - September 2021 - 18
PET Food Processing - September 2021 - 19
PET Food Processing - September 2021 - 20
PET Food Processing - September 2021 - 21
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https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
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https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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