PET Food Processing - September 2021 - 24

" The kettles mix batches on an angle,
which delivers a more uniform mix
from the bottom of the kettle all
the way to the top. " Tommy Vang, NaturPak
capability can be used to ensure that an exact
amount of a specific ingredient is included in
each carton.
NaturPak can also produce a vacuumstuffed
ingredient such as a sausage-like
product that can then be added as a component
of a formula. This is accomplished
using a Vemag stuffer. If needed, these vacuum-stuffed
products can be slow-smoked
to obtain the right balance of texture and
nutritional value using a proprietary technology
that belongs to IPM Foods.
Serving both humans and pets
All ingredients for NaturPak customers are
stored at NaturPak's facility but the company
can realize an economy of scale by
purchasing ingredients in conjunction with
IPM Foods. The company utilizes any benefits
of combined delivery and combined
buying to achieve the best results from an
economic point of view as well as from an
environmental point of view.
An ingredient challenge Pawel would like
to see improved for premium pet food manufactures
involves the meat industry.
" The biggest problem I see is that the
meat industry doesn't see the pet industry
as a high-end customer, " Pawel explained.
" They see us a little bit as a side business,
but it's not. It's a sizable business.
" Sometimes we feel like meat suppliers are
not taking the pet food seriously enough as
an opportunity to grow their business. We are
willing to pay the premium price for ingredients
because our clients demand good quality.
It's a stigma of people thinking that pet food
is something that humans would never eat.
I personally have tried a lot of our products
and if it had more salt, it would be perfect. It
would make me wiggle my tail if I had one. "
The wet pet food formulas pictured were manufactured
by NaturPak Pet at its Janesville, Wis., facility.
Sosland Publishing Co.
Pawel estimates that about 70% of
NaturPak's production is with human-grade
ingredients. He said the company also uses
a number of ingredients that are a byproduct
of human food processing.
" We treat every single ingredient the same
as we do in our human food processing,
but in our society there are certain ingredients
humans don't prefer to eat, " Pawel said.
" An example is a cow's stomach. The top of
the cow's stomach will be used for human
consumption in soups, for example, and the
bottom of the stomach that is darker will be
used for animals. It's still the same stomach,
it's just a different portion of the same stomach.
It's a little bit of a misleading statement
to say 'not for human consumption.' That just
means the ingredient lost the USDA chain of
custody for human consumption. "
NaturPak's business model is focused on
developing a symbiotic
relationship with
customers who have the same nutritional
commitment to quality ingredients and the
same desire to grow a brand and increase its
market penetration.
" We like to produce a specific product for
a specific customer and for a specific need, "
Pawel said. " It's a dedicated effort for each
customer. It's not a one-size-fits-all. "
The ultimate customer NaturPak strives
to please, however, is not the pet food
brands or even the pet owners.
" Our customer is actually the pet that
wiggles its tail when they eat, " Pawel said. " I
like to say we make pets happy twice, once
when they eat great and the next day when
it comes out the other end properly. It's an
indication of success on both sides.
" We believe pets should be fed wet food, "
he continued. " As a company, we will continue
in this direction. I believe in wet food,
and I believe in the packaging format we
provide to deliver good food for our pets in
portion-controlled meals. At the end of the
day, our client is your pet. "
24 PET FOOD PROCESSING | September 2021 | www.petfoodprocessing.net
PFP
http://www.petfoodprocessing.net

PET Food Processing - September 2021

Table of Contents for the Digital Edition of PET Food Processing - September 2021

PET Food Processing - September 2021 - Intro
PET Food Processing - September 2021 - 1
PET Food Processing - September 2021 - 2
PET Food Processing - September 2021 - 3
PET Food Processing - September 2021 - 4
PET Food Processing - September 2021 - 5
PET Food Processing - September 2021 - 6
PET Food Processing - September 2021 - 7
PET Food Processing - September 2021 - 8
PET Food Processing - September 2021 - 9
PET Food Processing - September 2021 - 10
PET Food Processing - September 2021 - 11
PET Food Processing - September 2021 - 12
PET Food Processing - September 2021 - 13
PET Food Processing - September 2021 - 14
PET Food Processing - September 2021 - 15
PET Food Processing - September 2021 - 16
PET Food Processing - September 2021 - 17
PET Food Processing - September 2021 - 18
PET Food Processing - September 2021 - 19
PET Food Processing - September 2021 - 20
PET Food Processing - September 2021 - 21
PET Food Processing - September 2021 - 22
PET Food Processing - September 2021 - 23
PET Food Processing - September 2021 - 24
PET Food Processing - September 2021 - 25
PET Food Processing - September 2021 - 26
PET Food Processing - September 2021 - 27
PET Food Processing - September 2021 - 28
PET Food Processing - September 2021 - 29
PET Food Processing - September 2021 - 30
PET Food Processing - September 2021 - 31
PET Food Processing - September 2021 - 32
PET Food Processing - September 2021 - 33
PET Food Processing - September 2021 - 34
PET Food Processing - September 2021 - 35
PET Food Processing - September 2021 - 36
PET Food Processing - September 2021 - 37
PET Food Processing - September 2021 - 38
PET Food Processing - September 2021 - 39
PET Food Processing - September 2021 - 40
PET Food Processing - September 2021 - 41
PET Food Processing - September 2021 - 42
PET Food Processing - September 2021 - 43
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https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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