PET Food Processing - September 2021 - 6

OFF THE LEASH
Hanging on
to hybrid
Hybrid seems to be the new normal. It's infiltrating several
areas of daily life. For many, hybrid work schedules appear to
be here to stay with time split between working in the office
and working from home.
The hybrid trend in consumer purchasing habits has consumers
embracing a combination of in-store and online shopping.
Packaged Facts' " US Pet Market Outlook 2021-2022 "
reports 41% of survey respondents bought pet products both
in the store and online over the course of 12 months.
And when it comes to conducting business, despite high
hopes that in-person B2B trade shows and conferences would
be back on track by this time with 100% of participants inperson,
sadly that's not the case. The good news is in-person
events did occur, but with some hybrid adaptations due to
ongoing concerns over rising cases of COVID-19 across the
United States.
The American Feed Industry Association hosted its
Purchasing and Ingredient Suppliers Conference Aug. 17-19
in Orlando, Fla. and accommodated those not able to attend
by offering virtual access to the presentations. The association
also accommodated speakers who chose to attend virtually.
SuperZoo successfully gathered many from our industry in
Las Vegas Aug. 17-19 and proved the industry wants to meet
in person. Although exhibitors and attendees were down from
past shows with an increase in cancellations very close to the
show dates, exhibitors we heard from reported quality over
quantity made it a productive show for them. This afforded
them time to have longer, more in-depth conversations. To
help enrich the live experience and potentially bridge the gap
for those not attending, the World Pet Association offered educational
sessions and the SuperZoo New Product Showcase
on its year-round, on-demand marketplace, WPA365.
Why are in-person events gaining traction in these still uncertain
times? Because we need to be
face-to-face. There is no substitution
for the enthusiasm, understanding and
connection that in-person interactions
provide whether that's with co-workers,
customers or business acquaintances.
Why does there seem to be a permanent
place for virtual/online in our
daily lives? We've found that we all benefit from more flexibility
and that a lot can be accomplished by being flexible and
adjusting our expectations based on the circumstances.
Jennifer Semple | Editor, jsemple@sosland.com
6 PET FOOD PROCESSING | September 2021 | www.petfoodprocessing.net
®
EDITORIAL
Editor
Digital Associate Editor
Contributing Editors:
Jennifer Semple
Jordan Tyler
Donna Berry
Jennifer Barnett Fox
Keith Loria
Richard Rowlands
Allison Gibeson
PUBLISHING STAFF
Publisher
Publisher World Grain
Publisher Food Business News,
Milling & Baking News and Baking & Snack Mike Gude
Publisher Bake/Supermarket Perimeter
Publisher Dairy Processing
Troy Ashby
Matt O'Shea
Associate Publisher
Associate Publisher
Associate Publisher
Sales Executive
National Account Executive
Sales Enablement Specialist
Director of Audience Development
Audience Development Analyst
Audience Development Coordinator
Audience Database Specialist
Director of Digital Media
Digital Advertising Manager
Advertising Manager
Advertising Coordinator
Design Services Manager
Production Specialist
Senior Design Consultant
Graphic Designer
Promotions Manager
Promotions Media Designer
CORPORATE
Chairman and CEO
President
Chief Financial and
Administrative Officer
Chief Operating Officer
and Executive Editor
Chief Marketing Officer
David DePaul
Bruce Webster
James Boddicker
Tom Huppe
Lily Alvarez
Whitney Hartman
Michael Barbee
Dustin Pickman
Lauren Juliani
Jonathan Hawley
Jon Hall
Carrie Fluegge
Nora Wages
Kayley Kerns
Elisabeth Spillman
Marj Potts
Becky White
Brian Peterman
Jim White
Abby Chronister
Charles S. Sosland
L. Joshua Sosland
Staci Greco
Meyer Sosland
Jim Saladin
Dave Crost
Dan Flavin
Corporate Headquarters
4801 Main St., Suite 650, Kansas City, MO 64112
Phone: (816) 756-1000; Fax: (816) 756-0494
E-mail: PetFoodProcessing@sosland.com
Internet: www.petfoodprocessing.net
http://www.petfoodprocessing.net http://www.petfoodprocessing.net

PET Food Processing - September 2021

Table of Contents for the Digital Edition of PET Food Processing - September 2021

PET Food Processing - September 2021 - Intro
PET Food Processing - September 2021 - 1
PET Food Processing - September 2021 - 2
PET Food Processing - September 2021 - 3
PET Food Processing - September 2021 - 4
PET Food Processing - September 2021 - 5
PET Food Processing - September 2021 - 6
PET Food Processing - September 2021 - 7
PET Food Processing - September 2021 - 8
PET Food Processing - September 2021 - 9
PET Food Processing - September 2021 - 10
PET Food Processing - September 2021 - 11
PET Food Processing - September 2021 - 12
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PET Food Processing - September 2021 - 14
PET Food Processing - September 2021 - 15
PET Food Processing - September 2021 - 16
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PET Food Processing - September 2021 - 18
PET Food Processing - September 2021 - 19
PET Food Processing - September 2021 - 20
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https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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