PET Food Processing - September 2021 - 65

PACKAGING
CONVENIENCE
SUSTAINABILITY
Consumers and retailers are seeking recyclable
options that reflect products' premium nature.
By Allison Gibeson | petfoodprocessing@sosland.com
P
Premium pet food products are playing a big role in the
market, but when it comes to the packaging of these
products, consumers are increasingly looking for this
premiumization to be displayed on pack in a way that is
environmentally responsible.
" From our perspective, pet humanization is driving
all major trends in pet food and is basically replicating
our own purchasing and consumption behaviors in our
pets, " said Rudolf Schaich, market development manager,
Printpack, Atlanta.
Given this fact, Dennis LaPointe, senior director of
packaging, Alphia, Bern, Kan., identified making strides
toward increased sustainability, offering printing enhancements
and convenience features, and an increased
emphasis on packaging supply chains as
the major
trends currently impacting packaging innovation in the
pet food industry.
Signing on to sustainability
The first challenge when developing packaging products
that meet these specific requirements is defining a broad
concept such as sustainability.
" Most companies are looking to have a sustainable
claim, but not everyone has a clear idea of what a sustainable
package should look like, " Schaich said.
To narrow down the definition of sustainable pet
food packaging, Schaich said the industry has largely
decided to focus on recyclability and renewable resins.
LaPointe agreed.
Packaging suppliers are continually innovating to meet consumer
demand for both recyclable materials and conveniences such as
zipper closures. Mondi North America
" Sustainability has become a renewed focus area in
the pet food space, " LaPointe said. " As technologies,
recycle streams and costs improve - brand owners are
taking notice. For pet food bags, many companies are
starting to look at post-consumer resin or 100% recyclable
options via store drop off. As shoppers become more
educated, they are not just interested in what is good for
that pet, but what is also good for
the environment. "
Melissa Bauer, director of strategic
initiatives and sustainability
programs for the Pet Sustainability
Coalition (PSC), Boulder, Colo.,
said she sees one of the biggest
ways companies are demonstrating
their commitment to sustainability
is through signing onto commitments
such as the New Plastics
Economy Global Commitment and
the US Plastics Pact. These agreements
are led by the Ellen MacArthur
Foundation in collaboration with
the UN Environment Program and
encourage a move toward 100% recyclable,
refillable or compostable
plastic packaging by 2025. With
this, the goal is to see 50% of plastic
packaging actually being recycled or
composted by 2025. It also encourages
the elimination of unnecessary
plastic packaging through redesign,
innovation or new delivery models.
Bauer said with big players
www.petfoodprocessing.net | September 2021 | PET FOOD PROCESSING 65
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PET Food Processing - September 2021

Table of Contents for the Digital Edition of PET Food Processing - September 2021

PET Food Processing - September 2021 - Intro
PET Food Processing - September 2021 - 1
PET Food Processing - September 2021 - 2
PET Food Processing - September 2021 - 3
PET Food Processing - September 2021 - 4
PET Food Processing - September 2021 - 5
PET Food Processing - September 2021 - 6
PET Food Processing - September 2021 - 7
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https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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