PET Food Processing - September 2021 - 69

In addition, Kuecker said the company's research
shows consumers are interested in learning more about
a brand's story, and on-pack information is a great way
to deliver and reinforce that message. He said brands
have previously been limited on the amount of information
that can be included on packaging while maintaining
readability, but Mondi has released Ultra HD
Flexographic Print to address this consumer need for
standout graphics and readability even in small fonts.
All these graphics and methods also help communicate
premiumization, which Schaich said primarily focuses
on consumers seeking products related to health
and wellbeing with benefits for individual conditions
and functionality. Overall, consumers are wanting to
learn about the brand and how it can help improve their
pet's health.
Consumers look to packaging to share information about the
brand's story. Zuke's
Similarly, Bill Kuecker, vice president of marketing,
Mondi North America, Jackson, Mo., said the company
has built in a capability for customers to add a variety of
customizable convenience features on all pet food packaging.
These include easy-open features, resealability,
and handles on large pet food packaging for carrying. In
addition, these features are available on their sustainable
products designed for recycling.
" Convenience factors were especially important to
households with kids, " Kuecker said, referring to Mondi
research. " These respondents ranked a variety of convenience
factors as being more important to them, which
highlights the continued importance of packaging-related
convenience features for busy households. "
Kuecker said the clarity of information on packaging
has increased in importance, especially for consumers
who have " pandemic-acquired " pets in comparison with
those who are long-time pet owners. He said newer pet
owners are still finding their favorite pet food brands
and continue to test different products and study packages
intently.
Supporting this idea and according to Mondi's research,
he shared graphics and colors that help packages
stand out were considered extremely or very important
to 30% of consumers who had their pets for less than
one year, compared to 19% of consumers with a longerterm
pet family member.
" Creative brands have used our capability to create
premium graphics, often with registered finishes, as a
powerful tactic to stand out on-shelf and attract convenience-driven
pet food consumers, " Kuecker said.
Ensuring a secure supply chain
Creating packaging with all these features is only possible
if a company can source the packaging materials,
and the pandemic has presented challenges in this area.
" The last year has put a new emphasis and scrutiny on
" Companies
packaging supply chains, " LaPointe said.
are beginning to rethink domestic versus international
sourcing, inventory stock levels and secondary sources
of supply. Let's face it, if you miss or delay a launch because
of inability to secure materials,
your competitor will be
ready to fill that consumer void
with their own products. "
LaPointe said any materials
coming from overseas have seen
lead times doubled or tripled
during the pandemic, making it
important to order early and often.
Fortunately, he said domestic
supply chains have not seen
the same levels of lead time extensions
as what's been seen on
the international stage.
As pets continue to be integrated
as members of the household,
the purchasing patterns
of their human parents often
reflects what they buy for themselves.
Individualized nutritional
needs and diets are top-of
mind, and packaging that is environmentally
responsible while
delivering on convenience and
communicating the premium
nature of the products will continue
to drive the market. PFP
www.petfoodprocessing.net | September 2021 | PET FOOD PROCESSING 69
Packaging single
portions is especially
prevalent for cat food
and treats because
felines are notoriously
finicky.
Purina Pet Care
http://www.petfoodprocessing.net

PET Food Processing - September 2021

Table of Contents for the Digital Edition of PET Food Processing - September 2021

PET Food Processing - September 2021 - Intro
PET Food Processing - September 2021 - 1
PET Food Processing - September 2021 - 2
PET Food Processing - September 2021 - 3
PET Food Processing - September 2021 - 4
PET Food Processing - September 2021 - 5
PET Food Processing - September 2021 - 6
PET Food Processing - September 2021 - 7
PET Food Processing - September 2021 - 8
PET Food Processing - September 2021 - 9
PET Food Processing - September 2021 - 10
PET Food Processing - September 2021 - 11
PET Food Processing - September 2021 - 12
PET Food Processing - September 2021 - 13
PET Food Processing - September 2021 - 14
PET Food Processing - September 2021 - 15
PET Food Processing - September 2021 - 16
PET Food Processing - September 2021 - 17
PET Food Processing - September 2021 - 18
PET Food Processing - September 2021 - 19
PET Food Processing - September 2021 - 20
PET Food Processing - September 2021 - 21
PET Food Processing - September 2021 - 22
PET Food Processing - September 2021 - 23
PET Food Processing - September 2021 - 24
PET Food Processing - September 2021 - 25
PET Food Processing - September 2021 - 26
PET Food Processing - September 2021 - 27
PET Food Processing - September 2021 - 28
PET Food Processing - September 2021 - 29
PET Food Processing - September 2021 - 30
PET Food Processing - September 2021 - 31
PET Food Processing - September 2021 - 32
PET Food Processing - September 2021 - 33
PET Food Processing - September 2021 - 34
PET Food Processing - September 2021 - 35
PET Food Processing - September 2021 - 36
PET Food Processing - September 2021 - 37
PET Food Processing - September 2021 - 38
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PET Food Processing - September 2021 - 40
PET Food Processing - September 2021 - 41
PET Food Processing - September 2021 - 42
PET Food Processing - September 2021 - 43
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PET Food Processing - September 2021 - 55
PET Food Processing - September 2021 - 56
PET Food Processing - September 2021 - 57
PET Food Processing - September 2021 - 58
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PET Food Processing - September 2021 - 60
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PET Food Processing - September 2021 - 63
PET Food Processing - September 2021 - 64
PET Food Processing - September 2021 - 65
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PET Food Processing - September 2021 - 67
PET Food Processing - September 2021 - 68
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PET Food Processing - September 2021 - 82
PET Food Processing - September 2021 - 83
PET Food Processing - September 2021 - 84
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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