PET Food Processing - September 2021 - 9

TRENDS
TRENDS
treat
Consumers are driving diversification and new technologies
in the lucrative but competitive US pet treat market.
By Richard Rowlands | petfoodprocessing@sosland.com
T
There is now more differentiation in the marketplace
than ever before, and pet food and treat processors are
embracing new technology and product formulations to
gain the attention of discerning pet owners.
" Treats used to be mainly biscuits made of wheat,
stamped in a bone shape, and baked at a high temperature, "
explained Charlie Bachkora, founder, JAC Pet
Nutrition, Olathe, Kan. " These had no nutritional value.
Over the years, they have evolved into many different
categories and forms. Treats are mirroring the food evolution,
with more and unique protein sources, healthier
ingredients with less processing (dehydrated and freezedried),
organic, and all natural. "
Having a huge impact on the evolution of pet treats is
people increasingly seeing their role more as a pet parent
instead of a pet owner.
" As pet parents, people view treating their dogs and
cats in the same way they view treating their children, "
explained Craig Mickey, director of sales, Red Collar
Pet Foods, Franklin, Tenn. " They want products that are
more natural with ingredients, formulations and textures
that they recognize. Just like in human food, packaging
needs to deliver freshness and convenience while
promoting sustainability. "
Rick Ruffolo, chief executive officer and president,
Phelps Pet Products, Rockford, Ill., agreed that humanization
is a core driver in the evolution of the pet treat market.
" Dog treats today mirror human food trends in a
dynamic commonly referred to as 'humanization' featuring
'superfood' ingredients, USDA certified organic
treats, and sustainable choices such as 100% plant-based
(meatless) jerky and treats made with 'upcycled' ingredients, "
he said.
Another important factor that has played a role in the
evolution of pet treats is the way in which consumers
use treats.
" Pet parents have found new ways to incorporate
treats into their pets' daily routines, " said Amy
McCarthy, vice president, pet nutrition, ADM Animal
Nutrition, Quincy, Ill. " Treats are used as a snack, a reward
to reinforce training behaviors, and as functional
foods to provide specific health benefits, much like humans
take dietary supplements. Food toppers are also
gaining popularity as flavor enhancers and for added
moisture. "
Emerging pet treat trends
Perhaps the most notable emerging trend in the pet treat
category is health-focused, functional pet treats that deliver
specific benefits.
" Niche-specific products, including age-specific
treats, immunity-boosting formulations, and treats
that support digestive health are in high demand, " said
Lindsay Morgan, head of product marketing, Ardent
Mills, Denver, Colo. " As such, treats that include Omega
3 fatty acids, probiotics, and ancient grains are becoming
www.petfoodprocessing.net | September 2021 | PET FOOD PROCESSING 9
Through treats, pets
are being fed an
increasing variety
of animal proteins
beyond the traditional
chicken, beef and
turkey to include
alligator, pork and
many others.
Phelps Pet Products
http://www.petfoodprocessing.net

PET Food Processing - September 2021

Table of Contents for the Digital Edition of PET Food Processing - September 2021

PET Food Processing - September 2021 - Intro
PET Food Processing - September 2021 - 1
PET Food Processing - September 2021 - 2
PET Food Processing - September 2021 - 3
PET Food Processing - September 2021 - 4
PET Food Processing - September 2021 - 5
PET Food Processing - September 2021 - 6
PET Food Processing - September 2021 - 7
PET Food Processing - September 2021 - 8
PET Food Processing - September 2021 - 9
PET Food Processing - September 2021 - 10
PET Food Processing - September 2021 - 11
PET Food Processing - September 2021 - 12
PET Food Processing - September 2021 - 13
PET Food Processing - September 2021 - 14
PET Food Processing - September 2021 - 15
PET Food Processing - September 2021 - 16
PET Food Processing - September 2021 - 17
PET Food Processing - September 2021 - 18
PET Food Processing - September 2021 - 19
PET Food Processing - September 2021 - 20
PET Food Processing - September 2021 - 21
PET Food Processing - September 2021 - 22
PET Food Processing - September 2021 - 23
PET Food Processing - September 2021 - 24
PET Food Processing - September 2021 - 25
PET Food Processing - September 2021 - 26
PET Food Processing - September 2021 - 27
PET Food Processing - September 2021 - 28
PET Food Processing - September 2021 - 29
PET Food Processing - September 2021 - 30
PET Food Processing - September 2021 - 31
PET Food Processing - September 2021 - 32
PET Food Processing - September 2021 - 33
PET Food Processing - September 2021 - 34
PET Food Processing - September 2021 - 35
PET Food Processing - September 2021 - 36
PET Food Processing - September 2021 - 37
PET Food Processing - September 2021 - 38
PET Food Processing - September 2021 - 39
PET Food Processing - September 2021 - 40
PET Food Processing - September 2021 - 41
PET Food Processing - September 2021 - 42
PET Food Processing - September 2021 - 43
PET Food Processing - September 2021 - 44
PET Food Processing - September 2021 - 45
PET Food Processing - September 2021 - 46
PET Food Processing - September 2021 - 47
PET Food Processing - September 2021 - 48
PET Food Processing - September 2021 - 49
PET Food Processing - September 2021 - 50
PET Food Processing - September 2021 - 51
PET Food Processing - September 2021 - 52
PET Food Processing - September 2021 - 53
PET Food Processing - September 2021 - 54
PET Food Processing - September 2021 - 55
PET Food Processing - September 2021 - 56
PET Food Processing - September 2021 - 57
PET Food Processing - September 2021 - 58
PET Food Processing - September 2021 - 59
PET Food Processing - September 2021 - 60
PET Food Processing - September 2021 - 61
PET Food Processing - September 2021 - 62
PET Food Processing - September 2021 - 63
PET Food Processing - September 2021 - 64
PET Food Processing - September 2021 - 65
PET Food Processing - September 2021 - 66
PET Food Processing - September 2021 - 67
PET Food Processing - September 2021 - 68
PET Food Processing - September 2021 - 69
PET Food Processing - September 2021 - 70
PET Food Processing - September 2021 - 71
PET Food Processing - September 2021 - 72
PET Food Processing - September 2021 - 73
PET Food Processing - September 2021 - 74
PET Food Processing - September 2021 - 75
PET Food Processing - September 2021 - 76
PET Food Processing - September 2021 - 77
PET Food Processing - September 2021 - 78
PET Food Processing - September 2021 - 79
PET Food Processing - September 2021 - 80
PET Food Processing - September 2021 - 81
PET Food Processing - September 2021 - 82
PET Food Processing - September 2021 - 83
PET Food Processing - September 2021 - 84
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
https://www.nxtbookmedia.com