PET Food Processing - September 2022 - 29

INGREDIENTS
VISUAL
W
PURCHASING
Color is an important element to pet food formulations
since pet parents most often buy with their eyes.
By Donna Berry | petfoodprocessing@sosland.com
When shopping for foods and treats for their furry companions,
pet parents rely on colors to form an opinion
of how the product will taste to their cat or dog. That's
because humans eat with their eyes first. Having a visually
appealing product boosts the perception of not only
what a flavor is but also the overall food quality and experience.
And while cats and dogs do not see the same
spectrum of color as humans, appealing to pet parents
is paramount.
" Appearance is one of the few things pet parents have
to go off of when selecting foods and treats for their animals, "
said Amanda McVicker, application technologist,
IFF Nourish, South Brunswick, NJ. " The largest reason we
see customers adding color is for batch-to-batch consistency.
Even slight alterations of temperature and time in
the manufacturing process can have an effect on color. "
Meghan Fox, marketing specialist, sensient food colors,
Sensient Technologies, St. Louis, added, " Color
helps compensate for inconsistent ingredient or base
colors. Shoppers want to open a new bag of the same
kibble they've been purchasing for their cat or dog for
months or years and have it look the same as the last bag
and the next one. Color can also be used to convey premium
ingredients or nutritional positioning. "
For example, if spinach or red meat are claimed as
top-tier ingredients, pet owners expect to see appropriate
green and red colors represented. Similarly, if chicken
or another white meat is touted as an ingredient, a whitening
solution may be needed to brighten up or cover
darker notes from other ingredients in the formula.
" Colors also provide a fresh, appetizing look for shelf
stable products, which typically would be unappetizing, "
said Ashlee Martin, senior application scientist, Oterra,
Denmark. " Colors create contrast and can brighten
products to make them look healthier and meatier. "
Kent Cooper, co-owner, Evolve Consulting Group,
Freemont, Neb., added, " Sometimes pet products are
formulated with visual inclusions of fruits and vegetables
that not only bring nutritional benefits, but also
provide a pop of color to the product without using an
actual colorant. "
Intensity matters
The more intense the color, the more the associated flavor
humans expect. A bright orange chewy treat would
likely have strong cheesy notes, while a dark brown kibble
may be extra beefy.
" Lightness and darkness matter more than shade to
both cats and dogs, " Martin said. " So, in terms of pet
food, the right natural color can create contrast and
brighten products to increase their appeal, and make
them look healthier, or perhaps meatier to the pet. "
Brett Volmert, pet food market lead, North America,
IFF Nourish, St. Louis, said, " Humans have three types
of cones that detect reds, blues and greens. Dogs only
have two types of cones, which detect blues and yellows,
and cats also only have two types of cones, which detect
more blue-violet hues. But both cats and dogs have more
rods than humans, which allows them to pick up more
light and have far superior sight in low-light conditions. "
www.petfoodprocessing.net | September 2022 | PET FOOD PROCESSING 29
Dogs and cats don't
see colors the same
way humans do. The
most effective colors
if trying to grab a dog
or cat's attention are
yellow and blue.
©Thanakorn - stock.adobe.com
http://www.petfoodprocessing.net

PET Food Processing - September 2022

Table of Contents for the Digital Edition of PET Food Processing - September 2022

PET Food Processing - September 2022 - Intro
PET Food Processing - September 2022 - FALSE COVERa
PET Food Processing - September 2022 - FALSE COVERb
PET Food Processing - September 2022 - 1
PET Food Processing - September 2022 - 2
PET Food Processing - September 2022 - 3
PET Food Processing - September 2022 - 4
PET Food Processing - September 2022 - 5
PET Food Processing - September 2022 - 6
PET Food Processing - September 2022 - 7
PET Food Processing - September 2022 - 8
PET Food Processing - September 2022 - 9
PET Food Processing - September 2022 - 10
PET Food Processing - September 2022 - 11
PET Food Processing - September 2022 - 12
PET Food Processing - September 2022 - 13
PET Food Processing - September 2022 - 14
PET Food Processing - September 2022 - 15
PET Food Processing - September 2022 - 16
PET Food Processing - September 2022 - 17
PET Food Processing - September 2022 - 18
PET Food Processing - September 2022 - 19
PET Food Processing - September 2022 - 20
PET Food Processing - September 2022 - 21
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PET Food Processing - September 2022 - 24
PET Food Processing - September 2022 - 25
PET Food Processing - September 2022 - 26
PET Food Processing - September 2022 - 27
PET Food Processing - September 2022 - 28
PET Food Processing - September 2022 - 29
PET Food Processing - September 2022 - 30
PET Food Processing - September 2022 - 31
PET Food Processing - September 2022 - 32
PET Food Processing - September 2022 - 33
PET Food Processing - September 2022 - 34
PET Food Processing - September 2022 - 35
PET Food Processing - September 2022 - 36
PET Food Processing - September 2022 - 37
PET Food Processing - September 2022 - 38
PET Food Processing - September 2022 - 39
PET Food Processing - September 2022 - 40
PET Food Processing - September 2022 - 41
PET Food Processing - September 2022 - 42
PET Food Processing - September 2022 - 43
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PET Food Processing - September 2022 - 47
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PET Food Processing - September 2022 - 49
PET Food Processing - September 2022 - 50
PET Food Processing - September 2022 - 51
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PET Food Processing - September 2022 - 53
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PET Food Processing - September 2022 - 55
PET Food Processing - September 2022 - 56
PET Food Processing - September 2022 - 57
PET Food Processing - September 2022 - 58
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PET Food Processing - September 2022 - 60
PET Food Processing - September 2022 - 61
PET Food Processing - September 2022 - 62
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PET Food Processing - September 2022 - 74
PET Food Processing - September 2022 - 75
PET Food Processing - September 2022 - 76
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https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2022
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https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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