PET Food Processing - September 2022 - 30

INGREDIENTS
Sweet potatoes,
turmeric, paprika,
carrots, beets and
radishes can be used
to add color to pet
foods and treats.
stock.adobe.com
Cats and dogs see color similar to a red-green colorblind
person. They simply cannot detect red or green
and any variations.
" Those colors, and any colors made from a blend of
Research shows that
if the pet parent
doesn't like the way
the pet food looks,
neither will the pet.
©Lightfield Studios -
stock.adobe.com
red will appear in the brown spectrum, which is still different
from grey hues, " said Ryan Guldenpfennig, veterinarian,
Kemin, Des Moines, Iowa. " Dogs and cats are
also able to distinguish brightness of colors, but about
half that of humans. Moral of the story, if you want to
attract a pet's attention, the most effective colors to use
would be yellow and blue. "
Another reason why formulators add color to pet
food is research shows that if the parent doesn't like how
it looks, neither will the pet.
" While cats and dogs aren't known for their color differentiation,
a 2014 release from the Consumer Research
Center at Kansas State University concluded that overall
liking of dog kibble was greatly influenced by appearance, "
Fox said. " The prediction of whether a dog liked
the kibble was highly correlated with whether the owner
liked the kibble. The research also concluded that dry
dog food will be well-liked by owners if the kibble varies
in color, has uniform shape and has low aroma. "
As a follow-up to this published academic research,
Sensient conducted online consumer research to evaluate
the role of color in pet owner preference. In several
iterations of this online testing, the most colorful kibble
selection consistently won over lower color or monochrome
alternatives.
" Purchase intent was substantially higher for the most
colorful option over any alternatives, " Fox said. " Color
matters, and it makes a quantifiable difference to pet own30
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PET Food Processing - September 2022

Table of Contents for the Digital Edition of PET Food Processing - September 2022

PET Food Processing - September 2022 - Intro
PET Food Processing - September 2022 - FALSE COVERa
PET Food Processing - September 2022 - FALSE COVERb
PET Food Processing - September 2022 - 1
PET Food Processing - September 2022 - 2
PET Food Processing - September 2022 - 3
PET Food Processing - September 2022 - 4
PET Food Processing - September 2022 - 5
PET Food Processing - September 2022 - 6
PET Food Processing - September 2022 - 7
PET Food Processing - September 2022 - 8
PET Food Processing - September 2022 - 9
PET Food Processing - September 2022 - 10
PET Food Processing - September 2022 - 11
PET Food Processing - September 2022 - 12
PET Food Processing - September 2022 - 13
PET Food Processing - September 2022 - 14
PET Food Processing - September 2022 - 15
PET Food Processing - September 2022 - 16
PET Food Processing - September 2022 - 17
PET Food Processing - September 2022 - 18
PET Food Processing - September 2022 - 19
PET Food Processing - September 2022 - 20
PET Food Processing - September 2022 - 21
PET Food Processing - September 2022 - 22
PET Food Processing - September 2022 - 23
PET Food Processing - September 2022 - 24
PET Food Processing - September 2022 - 25
PET Food Processing - September 2022 - 26
PET Food Processing - September 2022 - 27
PET Food Processing - September 2022 - 28
PET Food Processing - September 2022 - 29
PET Food Processing - September 2022 - 30
PET Food Processing - September 2022 - 31
PET Food Processing - September 2022 - 32
PET Food Processing - September 2022 - 33
PET Food Processing - September 2022 - 34
PET Food Processing - September 2022 - 35
PET Food Processing - September 2022 - 36
PET Food Processing - September 2022 - 37
PET Food Processing - September 2022 - 38
PET Food Processing - September 2022 - 39
PET Food Processing - September 2022 - 40
PET Food Processing - September 2022 - 41
PET Food Processing - September 2022 - 42
PET Food Processing - September 2022 - 43
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PET Food Processing - September 2022 - 47
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PET Food Processing - September 2022 - 49
PET Food Processing - September 2022 - 50
PET Food Processing - September 2022 - 51
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PET Food Processing - September 2022 - 53
PET Food Processing - September 2022 - 54
PET Food Processing - September 2022 - 55
PET Food Processing - September 2022 - 56
PET Food Processing - September 2022 - 57
PET Food Processing - September 2022 - 58
PET Food Processing - September 2022 - 59
PET Food Processing - September 2022 - 60
PET Food Processing - September 2022 - 61
PET Food Processing - September 2022 - 62
PET Food Processing - September 2022 - 63
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PET Food Processing - September 2022 - 65
PET Food Processing - September 2022 - 66
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PET Food Processing - September 2022 - 68
PET Food Processing - September 2022 - 69
PET Food Processing - September 2022 - 70
PET Food Processing - September 2022 - 71
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PET Food Processing - September 2022 - 73
PET Food Processing - September 2022 - 74
PET Food Processing - September 2022 - 75
PET Food Processing - September 2022 - 76
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