PET Food Processing - September 2022 - 31

natto, paprika, orange carrot, carmine, black
carrot, beet and radish. The colors come in
powder, liquid- and oil-soluble formats.
Selection is based on the type of product and
how it is manufactured and distributed.
" Sometimes you will get a slight sweetness
from fruit juices, like apple or beet juice, but
for the most part, the colors do not add flavor, "
McVicker said.
IFF offers a rainbow of colors that can be used in pet
ers. The colors used should be optimized to fit both the
positioning within the market and the target audience. "
Know your options
Artificial color additives are specifically formulated to
contribute only color. Most natural colors are used at
such low levels that they, too, do not add flavor or aroma
to the finished product.
" As the humanization of pets continues, pet parents
want products to be as natural as possible, " said
Lisa Schole, co-owner of Evolve Consulting Group.
" Typically, artificial colors are not viewed positively
by pet parents wanting natural clean label products.
This has created interest in a line of natural colorants,
many of which are derived from fruit juice concentrates,
plants and even insects. "
Martin added, " Some vegetable juice colors, like orange
carrot, could be added at a higher level if flavor
contribution is what you are looking for. "
Oterra offers many color options suitable for pet
foods and treats, including sweet potato, turmeric, anfood
and treats. The color format is mostly the manufacturer's
preference.
" Often sites are set up to either work with liquids
or powders, " McVicker said. " Once the color is mixed
in and solubilized, it would act the same regardless of
whether it started as a liquid or a powder.
" We can add orange colors like paprika or annatto
to a cheese-flavored treat, " McVicker said. " Add yellows
like turmeric and beta carotene to make a brown treat
look more like peanut butter, or add green to a dental
stick with a minty flavor. "
Sensient offers developers in the pet space everything
from extrusion-stable reds to light-stable yellows. The
company also has more unusual shades like purples or
whites for yogurt coatings on treats.
" Some of our most popular solutions are a heat-stable
beet solution and an extrusion-stable caramel-free natural
brown with fruit juice labeling, " Fox said. " Heat stability
is one of the most common challenges because of
the frequency of baking and extruding these products.
High-heat processing can be incredibly harsh on natuwww.petfoodprocessing.net
| September 2022 | PET FOOD PROCESSING 31
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PET Food Processing - September 2022

Table of Contents for the Digital Edition of PET Food Processing - September 2022

PET Food Processing - September 2022 - Intro
PET Food Processing - September 2022 - FALSE COVERa
PET Food Processing - September 2022 - FALSE COVERb
PET Food Processing - September 2022 - 1
PET Food Processing - September 2022 - 2
PET Food Processing - September 2022 - 3
PET Food Processing - September 2022 - 4
PET Food Processing - September 2022 - 5
PET Food Processing - September 2022 - 6
PET Food Processing - September 2022 - 7
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https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
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https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
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