PET Food Processing - September 2022 - 47

OPERATIONS
Scalingsmall
N
New companies, regardless of industry, often aren't
competing with established businesses on a level playing
field from the get-go, as it takes some time for a
staff to click, marketing to be done and operations to
run smoothly.
Still, a savvy small business will have a plan in place
to grow and eventually scale their business to a level of
equality. The trick is not to try and grow overnight and
hurt any chance of success.
For instance, Earth Animal was founded in 1979 by
Bob Goldstein and his wife Susan, and its original mission
remains to provide wellness and longevity solutions
for companion animals. Based out of Southport, Conn.,
the company now offers a complete range of food, treats
businesses
Smart decisions guide smaller companies toward success.
By Keith Loria | petfoodprocessing@sosland.com
and remedies not only in the United States, but across 12
international markets. But that growth came with some
careful planning and a sound strategy from the beginning.
" We don't believe in growth for growth's sake...
we don't necessarily want to be the biggest company
in pet, but we do want to be the best, " said Stewart
Shanley, chief executive officer of Earth Animal. " This
means bringing products to market that are truly different
and better than what is already out there, and
then connecting these offerings with families and animals
via thorough sales and marketing programs. We
make a plan once a year, which is co-authored by the
leaders of all our key functions so that departmental
plans all ladder up to the company's overall goals. "
Rick Ruffolo, chief
executive officer and
president of Phelps Pet
Products, recommends
walking through potential
scenarios, concerns
and opportunities
when developing a
new business strategy.
©BullRun - stock.adobe.com
www.petfoodprocessing.net | September 2022 | PET FOOD PROCESSING 47
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PET Food Processing - September 2022

Table of Contents for the Digital Edition of PET Food Processing - September 2022

PET Food Processing - September 2022 - Intro
PET Food Processing - September 2022 - FALSE COVERa
PET Food Processing - September 2022 - FALSE COVERb
PET Food Processing - September 2022 - 1
PET Food Processing - September 2022 - 2
PET Food Processing - September 2022 - 3
PET Food Processing - September 2022 - 4
PET Food Processing - September 2022 - 5
PET Food Processing - September 2022 - 6
PET Food Processing - September 2022 - 7
PET Food Processing - September 2022 - 8
PET Food Processing - September 2022 - 9
PET Food Processing - September 2022 - 10
PET Food Processing - September 2022 - 11
PET Food Processing - September 2022 - 12
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PET Food Processing - September 2022 - 14
PET Food Processing - September 2022 - 15
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PET Food Processing - September 2022 - 17
PET Food Processing - September 2022 - 18
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PET Food Processing - September 2022 - 33
PET Food Processing - September 2022 - 34
PET Food Processing - September 2022 - 35
PET Food Processing - September 2022 - 36
PET Food Processing - September 2022 - 37
PET Food Processing - September 2022 - 38
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PET Food Processing - September 2022 - 40
PET Food Processing - September 2022 - 41
PET Food Processing - September 2022 - 42
PET Food Processing - September 2022 - 43
PET Food Processing - September 2022 - 44
PET Food Processing - September 2022 - 45
PET Food Processing - September 2022 - 46
PET Food Processing - September 2022 - 47
PET Food Processing - September 2022 - 48
PET Food Processing - September 2022 - 49
PET Food Processing - September 2022 - 50
PET Food Processing - September 2022 - 51
PET Food Processing - September 2022 - 52
PET Food Processing - September 2022 - 53
PET Food Processing - September 2022 - 54
PET Food Processing - September 2022 - 55
PET Food Processing - September 2022 - 56
PET Food Processing - September 2022 - 57
PET Food Processing - September 2022 - 58
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PET Food Processing - September 2022 - 60
PET Food Processing - September 2022 - 61
PET Food Processing - September 2022 - 62
PET Food Processing - September 2022 - 63
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PET Food Processing - September 2022 - 65
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https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2022
https://digital.petfoodprocessing.net/sosland/pfp/-pet-food-processing-june-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
https://www.nxtbookmedia.com