PET Food Processing - September 2022 - 50

OPERATIONS
" We don't necessarily want to be
the biggest company in pet, but
we do want to be the best. "
Stewart Shanley, Earth Animal
ingredients, new techniques, and additional certifications
to help us differentiate ourselves from the 'me-too/
knock-off' private label suppliers that are out there. "
Today, Phelps Pet Products offers a diverse and comprehensive
assortment of custom " clean-label " meaty
dog treats and has the certifications, supply chain and
know-how to stay successful.
Ruffolo learned the concept of " go slow to go fast "
from Les Wexner early in his career when he was head of
innovation at Bath & Body Works.
" There is a natural tendency to want to 'Go! Go! Go!'
and chase growth all the time, " he said. " However, if you
look to move faster than your organization is ready to go,
that often leads to disappointment in customer service,
sales, quality, and ultimately, profitability. 'Taking a beat'
before sprinting ahead provides you and your team with
the opportunity to walk through potential scenarios, concerns,
and opportunities to avoid miscues while using the
time to plus up the idea before you execute it. "
And while he's not suggesting slowing down simply to
slow down, he noted it is vital to have the important discussions
with cross-functional team members, customers,
vendors and the board to ensure you gain the full
benefit of their perspectives.
Collaboration concerns
In almost every case, smaller, high-growth businesses
need to rely on external sources of capital to be successful
- whether that's to fund a new business initiative, a
product launch or even general working capital.
With that in mind, Lerner shared there are two important
things to always keep in mind.
" Minimize the time a founder and management
team spend raising capital, and don't be afraid to have
50 PET FOOD PROCESSING | September 2022 | www.petfoodprocessing.net
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PET Food Processing - September 2022

Table of Contents for the Digital Edition of PET Food Processing - September 2022

PET Food Processing - September 2022 - Intro
PET Food Processing - September 2022 - FALSE COVERa
PET Food Processing - September 2022 - FALSE COVERb
PET Food Processing - September 2022 - 1
PET Food Processing - September 2022 - 2
PET Food Processing - September 2022 - 3
PET Food Processing - September 2022 - 4
PET Food Processing - September 2022 - 5
PET Food Processing - September 2022 - 6
PET Food Processing - September 2022 - 7
PET Food Processing - September 2022 - 8
PET Food Processing - September 2022 - 9
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PET Food Processing - September 2022 - 33
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PET Food Processing - September 2022 - 35
PET Food Processing - September 2022 - 36
PET Food Processing - September 2022 - 37
PET Food Processing - September 2022 - 38
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PET Food Processing - September 2022 - 40
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PET Food Processing - September 2022 - 49
PET Food Processing - September 2022 - 50
PET Food Processing - September 2022 - 51
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PET Food Processing - September 2022 - 75
PET Food Processing - September 2022 - 76
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2022
https://digital.petfoodprocessing.net/sosland/pfp/-pet-food-processing-june-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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