PET Food Processing - September 2022 - 53

From freezer
to freeze-dried.
With a mission to be the best pet food company, not necessarily the
biggest, Earth Animal reassesses its corporate goals and vision every
year to decide which direction to head in next.
Earth Animal
For instance, Earth Animal has spent the last five years
developing deep specialisms in the key areas it believes are
needed to be successful, and has elected to organize the
company by sales, marketing, product - including innovation,
quality and regulatory - operations, finance, talent attraction
and development, and international, supported and
enabled by the company's legal, project management and
business intelligence functions.
" It's really about staying true to the mission of the company
as we grow and making sure we have good levels of
alignment on where we are going as the company headcount
increases in number, as well as making sure we have
clear, well-governed action plans to support our vision, "
Shanley said.
Lerner's biggest piece of advice on scaling up is to understand
that it's better to do a great job at a few core things
than a mediocre job at everything.
" If one or two strategies are proving to be successful,
don't be afraid to devote time, resources and energy to push
the envelope, even if it's at the expense of other, less important
initiatives, " he said.
Shanley noted the most important thing is to have a clear
plan forward.
" It's okay to change your mind and iterate as you go, but
make sure you always have a thorough and up-to-date plan
that describes where you are going and what moves you are
making to get you there, " he said. " And remember, you only
fail if you give up. "
Ruffolo noted the more you learn before you go all-in, the
more likely you will find success.
" In the end, despite all of the potential issues - in my
experience - it is far better to innovate than to imitate or to
stagnate, " he said. " If you are not moving forward, you usually
are falling behind your competitors. "
PFP
1.866.404.4545 | www.devilletechnologies.com
Deville Technologies is the exclusive North American distributor of FAM.
Come see us at:
Pack Expo - October 23-26, 2022
Chicago, IL - Booth 7332 - Lakeside Upper
FAM CMD.2 with Cubing
and Conveying Line
The freeze-drying process has its challenges -
from product build up, to operati onal use, to sanitary
design. Deville has the experience and soluti ons
to help processors overcome these challenges.
The high-capacity FAM CMD.2 is equipped with
reinforced cutti ng blades and increased horsepower
allowing for all types of frozen
proteins to be diced with
minimal tempering. We've
designed the equipment robust
enough to operate in the cooler,
facilitati ng direct freezer to
freeze-drier processing.
Book your free virtual or
in-house demo, and we'll do
the rest.
FAM CMD.2
Ad-Pet Food Processing.indd 1
2022-08-03 3:18 PM
http://www.devilletechnologies.com

PET Food Processing - September 2022

Table of Contents for the Digital Edition of PET Food Processing - September 2022

PET Food Processing - September 2022 - Intro
PET Food Processing - September 2022 - FALSE COVERa
PET Food Processing - September 2022 - FALSE COVERb
PET Food Processing - September 2022 - 1
PET Food Processing - September 2022 - 2
PET Food Processing - September 2022 - 3
PET Food Processing - September 2022 - 4
PET Food Processing - September 2022 - 5
PET Food Processing - September 2022 - 6
PET Food Processing - September 2022 - 7
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