PET Food Processing - September 2022 - 57

DISTRIBUTION
subscribing to
CUSTOMIZATION
Direct-to-consumer pet food services have seen rapid growth
in recent years as they adapt quickly to consumer needs.
By Allison Gibeson | petfoodprocessing@sosland.com
P
Pet ownership skyrocketed during the pandemic at the
same time consumers were turning to e-commerce for
their shopping, and both trends simultaneously contributed
to significant growth in direct-to-consumer pet
food subscription services.
" Many brands struggled with supply chain issues, and
stores struggled with keeping products on their shelves, "
said Nicole Sumner, senior brand manager for New York
City-based Ollie, regarding market conditions during
the pandemic. " Shopping via direct-to-consumer and
utilizing a subscription-based company like ours offered
greater dependability and convenience. There are many
indicators that this behavior is keeping up, even though
life has largely returned to normal. "
Increasing demand for doorstep delivery
About one in five American households added a pet during
the pandemic, and 56% of US households now own a
dog, Sumner said. With pet ownership and the humanization
of pets on the rise, consumers are more willing to consider
a dog food with human-grade ingredients and more
likely to consider a subscription-based service, she added.
These trends have translated into segment growth.
Before the pandemic began, it was estimated that 24% of
pet food sales would occur online by 2024. As it turned
out, 27% of pet food sales took place online in 2020, and
the new expectation is that 35% of pet food sales will be
completed through e-commerce by 2024, Sumner said.
" The value proposition is really what's drawing interest
and growth, " said Russell Breuer, chief executive
officer of New York City-based Spot & Tango. " That
includes everything from product quality and free delivery
to the personalization of our product offering.
Consumers increasingly have needs, wants and desires
that brick-and-mortar brands and retail can't offer. "
Annina Silverman, chief marketing officer for
Pittsburgh-based Tailored Pet Nutrition, said in addition
to the convenience, the curated nature of subscription
www.petfoodprocessing.net | September 2022 | PET FOOD PROCESSING 57
Before recommending
products to new
customers, Tailored
Pet Nutrition
gathers information
about the dog's
health, including
any ingredients the
pet parents would
like to avoid.
Tailored Pet Nutrition
http://www.petfoodprocessing.net

PET Food Processing - September 2022

Table of Contents for the Digital Edition of PET Food Processing - September 2022

PET Food Processing - September 2022 - Intro
PET Food Processing - September 2022 - FALSE COVERa
PET Food Processing - September 2022 - FALSE COVERb
PET Food Processing - September 2022 - 1
PET Food Processing - September 2022 - 2
PET Food Processing - September 2022 - 3
PET Food Processing - September 2022 - 4
PET Food Processing - September 2022 - 5
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PET Food Processing - September 2022 - 57
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https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2022
https://digital.petfoodprocessing.net/sosland/pfp/-pet-food-processing-june-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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