PET Food Processing - September 2022 - 62

DISTRIBUTION
" Many brands struggled
with supply chain issues,
and stores struggled
with keeping products
on their shelves. "
Nicole Sumner, Ollie
Spot & Tango grew by more than 250% in 2021, and the
company announced this spring a combined $51.75 million
in funding. The company is using the funding to boost
research and development and introduce new products.
Additionally, Mars Petcare acquired Nom Nom Now
earlier this year and is integrating the brand within its
Royal Canin division to operate autonomously. Racquel
White, vice president of corporate affairs for Royal
Canin, said the company is confident the Nom Nom
Now acquisition will support its success in the fresh category
and complement the brand's existing portfolio.
Expanding into brick-and-mortar retail
Some of these digitally native services are even making
the leap into brick-and-mortar retail. Nom Nom Now
has developed an exclusive partnership with PetSmart to
introduce its products in select stores.
" This enabled even retail shoppers to become aware
of and try the quality of our whole ingredient nutrition, "
said Rachel Porges, head of innovation, insights and
channel development, Nom Nom Now.
Additionally, digitally native Jinx, Los Angeles, announced
plans in March to expand into Walmart stores
after obtaining $28 million in Series A funding.
Breuer said there is a duality between e-commerce
and brick-and-mortar, but they will always co-exist.
Independent pet food stores have significant followings, he
said, however he believes many manufacturers, whose primary
distribution channel is brick-and-mortar retail, don't
understand how customers interact with their products.
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62 PET FOOD PROCESSING | September 2022 | www.petfoodprocessing.net
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PET Food Processing - September 2022

Table of Contents for the Digital Edition of PET Food Processing - September 2022

PET Food Processing - September 2022 - Intro
PET Food Processing - September 2022 - FALSE COVERa
PET Food Processing - September 2022 - FALSE COVERb
PET Food Processing - September 2022 - 1
PET Food Processing - September 2022 - 2
PET Food Processing - September 2022 - 3
PET Food Processing - September 2022 - 4
PET Food Processing - September 2022 - 5
PET Food Processing - September 2022 - 6
PET Food Processing - September 2022 - 7
PET Food Processing - September 2022 - 8
PET Food Processing - September 2022 - 9
PET Food Processing - September 2022 - 10
PET Food Processing - September 2022 - 11
PET Food Processing - September 2022 - 12
PET Food Processing - September 2022 - 13
PET Food Processing - September 2022 - 14
PET Food Processing - September 2022 - 15
PET Food Processing - September 2022 - 16
PET Food Processing - September 2022 - 17
PET Food Processing - September 2022 - 18
PET Food Processing - September 2022 - 19
PET Food Processing - September 2022 - 20
PET Food Processing - September 2022 - 21
PET Food Processing - September 2022 - 22
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PET Food Processing - September 2022 - 24
PET Food Processing - September 2022 - 25
PET Food Processing - September 2022 - 26
PET Food Processing - September 2022 - 27
PET Food Processing - September 2022 - 28
PET Food Processing - September 2022 - 29
PET Food Processing - September 2022 - 30
PET Food Processing - September 2022 - 31
PET Food Processing - September 2022 - 32
PET Food Processing - September 2022 - 33
PET Food Processing - September 2022 - 34
PET Food Processing - September 2022 - 35
PET Food Processing - September 2022 - 36
PET Food Processing - September 2022 - 37
PET Food Processing - September 2022 - 38
PET Food Processing - September 2022 - 39
PET Food Processing - September 2022 - 40
PET Food Processing - September 2022 - 41
PET Food Processing - September 2022 - 42
PET Food Processing - September 2022 - 43
PET Food Processing - September 2022 - 44
PET Food Processing - September 2022 - 45
PET Food Processing - September 2022 - 46
PET Food Processing - September 2022 - 47
PET Food Processing - September 2022 - 48
PET Food Processing - September 2022 - 49
PET Food Processing - September 2022 - 50
PET Food Processing - September 2022 - 51
PET Food Processing - September 2022 - 52
PET Food Processing - September 2022 - 53
PET Food Processing - September 2022 - 54
PET Food Processing - September 2022 - 55
PET Food Processing - September 2022 - 56
PET Food Processing - September 2022 - 57
PET Food Processing - September 2022 - 58
PET Food Processing - September 2022 - 59
PET Food Processing - September 2022 - 60
PET Food Processing - September 2022 - 61
PET Food Processing - September 2022 - 62
PET Food Processing - September 2022 - 63
PET Food Processing - September 2022 - 64
PET Food Processing - September 2022 - 65
PET Food Processing - September 2022 - 66
PET Food Processing - September 2022 - 67
PET Food Processing - September 2022 - 68
PET Food Processing - September 2022 - 69
PET Food Processing - September 2022 - 70
PET Food Processing - September 2022 - 71
PET Food Processing - September 2022 - 72
PET Food Processing - September 2022 - 73
PET Food Processing - September 2022 - 74
PET Food Processing - September 2022 - 75
PET Food Processing - September 2022 - 76
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2022
https://digital.petfoodprocessing.net/sosland/pfp/-pet-food-processing-june-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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