Pet Food Processing - September 2023 - 10

STATE OF THE INDUSTRY
are the top two companies leading the dry dog food
category, while Nestlé Purina and Big Heart Pet
Brands lead the dry cat food category.
Wet dog and cat food sales saw 12.5%
and 14.6% sales increases, respectively,
compared to the year prior.
While the refrigerated/frozen category
in both dog and cat food is considerably
smaller, the increase in category sales was
strong once again with a 31.7% increase in
dog food and a 19.4% increase on the cat side. The category
also saw solid sales growth between 2021 and 2022,
with increases of 35.8% and 22.5% in dog food and cat
food, respectively.
The treat category continues to produce strong sales
both on the dog and cat side. Dog treats increased 12.8%
from $3.54 billion in 2022 to $3.95 billion in 2023, with
Big Heart Pet Brands and private label brands leading
the category. Cat treats saw slightly higher growth with a
15.1% increase from $1.12 billion in 2021 sales to $1.27
billion in 2023, with Mars Petcare and Nestlé Purina in
the top two spots.
Pet owners
According to the 2023-2024 APPA National Pet Owners
Survey, 66% of US households own at least one pet, which
equates to 86.9 million households. This pet ownership is
now reflected equally among younger and older generations
of pet owners. For the first time, APPA reported, the
number of Gen Z and Millennial pet owners equals the
number of Gen X and Baby Boomer pet parents.
" While pet ownership has normalized somewhat, the
most recent version of the National Pet Owners Survey
reveals some very interesting trends that will have significant
implications for the industry this year and
beyond, " said Anne Ferrante, senior vice president of
member relations and business development at APPA.
" This includes differences in pet ownership by generation,
the effect of the economy on spending, shifts in
where people are acquiring pets, trending product categories
and more. "
Pet ownership among the two youngest generations
rose steadily from 2018 to 2022. According to APPA,
11% of Gen Z owned a pet in 2018, which rose to 14% in
2020 and 16% in 2022. Additionally, 31% of Millennials
owned a pet in 2018, which rose to 32% in 2020 and
33% in 2022.
For older generations, pet ownership has fluctuated
over this period. For example, 26% of Gen X owned a
pet in 2018, which fell to 24% in 2020, but then rose
slightly in 2022 to 25%. Roughly 29% of Baby Boomers
owned a pet in 2018, which declined slightly to 27% in
2020 and fell to 24% in 2022. Pet ownership has contin10
PET FOOD PROCESSING | September 2023 | www.petfoodprocessing.net
US dog and cat
food exports in
2022 increased
Source: USDA Global Agricultural Trade System
In-store vs
E-commerce
Store-based
retailing
E-commerce
20%
US PET FOOD SALES
2023 sales*
(in billions)
$33.9
$18.0
Source: Euromonitor International; *2023 estimated year-end sales
Growth %
2022 to 2023
6.5%
15.3%
PET OWNERSHIP
BY GENERATION
* GENERATION Z 16%
* MILLENNIALS 33%
* GENERATION X 25%
* BABY BOOMERS 24%
* BUILDERS (SILENT GENERATION) 2%
Source: American Pet Products Association, " 2023-2024 APPA National Pet Owners Survey "
ued to fall among the oldest generation - Builders (or
the Silent Generation) - with 4% owning a pet in 2018,
3% in 2020 and 2% in 2022, according to APPA.
Approximately 36% of Millennial pet parents own
a dog or cat. For Gen Z, 17% own a dog and 15% own
cats. Among Gen X, 24% own dogs and 25% own cats.
Additionally, 22% of Baby Boomers own dogs and 23%
own cats.
Though Millennials and Gen Zers are beginning to
dominate the pet space, they are spending less compared
to the older generations, according to MarketWatch. On
average, Gen X pet parents spend the most on their pets
annually at $949, followed by Baby Boomers who spend
$842. Next in line are Millennials spending $679 annu
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Pet Food Processing - September 2023

Table of Contents for the Digital Edition of Pet Food Processing - September 2023

Pet Food Processing - September 2023 - Intro
Pet Food Processing - September 2023 - 1
Pet Food Processing - September 2023 - 2
Pet Food Processing - September 2023 - 3
Pet Food Processing - September 2023 - 4
Pet Food Processing - September 2023 - 5
Pet Food Processing - September 2023 - 6
Pet Food Processing - September 2023 - 7
Pet Food Processing - September 2023 - 8
Pet Food Processing - September 2023 - 9
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https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-july-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-may-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2022
https://digital.petfoodprocessing.net/sosland/pfp/-pet-food-processing-june-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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