Pet Food Processing - September 2023 - 12

STATE OF THE INDUSTRY
US Multi-outlet* (52 weeks ended June 18, 2023)
Product Category
Dollar sales in
millions (change)
Dry Dog Food
Dry Cat Food
Wet Dog Food
Wet Cat Food
Semi-Moist Cat Food
Dog Treats
Cat Treats
$6,997 (19.7%)
$3,382 (21.8%)
$2,649 (12.5%)
$3,347 (14.6%)
Refrigerated/Frozen Dog Food $877.1 (31.7%)
$995.7 (81.8%)
$3,947 (12.8%)
$1,266 (15.1%)
Unit sales in
millions (change)
Price per unit
(change)
361.7 (0.1%)
291.9 (1.9%)
748.3 (-14.2%)
1,762 (-7.7%)
94.0 (13.4%)
392.9 (9.6%)
576 (-2.8%)
385 (-1.5%)
*US Multi-Outlet includes grocery, drug, mass market, convenience, military, select clubs and dollar retailers. **Change is compared to same period one year ago.
Source: Circana, a Chicago-based market research firm (@WeAreCircana)
$19.34 (19.5%)
$11.59 (19.5%)
$3.54 (31.1%)
$1.90 (24.2%)
$9.37 (16.1%)
$2.53 (65.9%)
$6.86 (16.0%)
$3.29 (16.9%)
ally, followed by the Silent Generation at $495, and Gen
Zers only spending $369 per year.
Over the past 10 years, US pet parents increased the
amount of money they spent on their pets annually -
from $631 in 2011 to $969 in 2021, a 54% increase, according
to MarketWatch. Despite this, the percentage of
income pet owners dedicated to their pets has dropped
to 0.88% in 2021, from an average of 0.97% in 2017.
By generation, Baby Boomers and the Silent
Generation dedicate more of their income toward their
pets, spending about 1.07% and 1.18% of their income
on pet products, respectively. Gen Zers spend 0.83%
of their income on their pets, Gen Xers spend 0.81%,
and Millennials spend the least amount of their income
(0.74%) on their pets.
These generational differences are most likely due to
the older generations having a higher net worth accumulated,
whereas younger generations, like Gen Zers,
are just starting out on their own and have considerably
lower net worth.
Where to shop?
Despite the many options of where pet parents can shop
for pet food and treats, 38% of pet owners typically purchase
pet products in person at brick-and-mortar stores,
compared to 34% who shop online, according to APPA's
National Pet Owners Survey. However, many shoppers
(12%) report that they browse for products online but
then shop in-store, while 7% browse in-store and then
buy online.
According to APPA, 90% of pet owners have made
12 PET FOOD PROCESSING | September 2023 | www.petfoodprocessing.net
some type of online pet product purchase over the last
12 months. Food and treats are two popular pet product
categories for online purchasing, with 80% of pet owners
purchasing their pets' food online and 76% purchasing
treats online in 2022.
According to APPA, 42% of pet owners who purchase
pet food online have the products shipped directly to
their homes, while 46% pick them up inside the store
and the remaining 13% pick them up curbside. Similarly,
for those who purchase treats online, 39% have them
shipped to their homes, 49% pick them up inside the
store, and 13% pick them up curbside.
Subscription-based purchasing is a convenient alternative
for online pet product shoppers with 28% of
pet food shoppers utilizing such services in 2022, down
from 31% in 2020, and 18% of pet treat consumers using
this online ordering service in 2022.
In 2022, 50% of pet owners claimed their online pet
product purchasing habits stayed the same over the last
12 months, while 42% said they made more online purchases
and 8% said they made fewer. Looking ahead,
31% of pet owners said they plan to utilize online purchasing
with direct home delivery more, while 19% said
they plan to order online and pick up inside the store
more frequently, and 16% plan to leverage curbside
pickup more often.
Regardless of where today's pet parents purchase their
pet food and treats, pet owners learn of new products
and research the products they're interested in both instore
and online. According to APPA, 52% of pet owners
in 2022 learned about new products by browsing the
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